Why buy media? • Amplify your company and product messaging and drive increase footfall to your exhibition stand • Communicate directly to the influencers in your industry • Promote your future events • Significant cut through from your competitors at the show with prominent branding features
THE NEC CAMPUS Birmingham Airport Birmingham International train station Motorway network M6, M5, M42, M40
Arriving by road
THE NEC MEDIA SITES External
• An effective way of communicating a variety of messages to visitors • With multiple close proximity sites offering advertisers increased frequency and impact ARRIVING BY ROAD 96 Sheet Billboards FORMAT Solus print panel SIZE Actual size – 12192(w) x 3162(h)mm Visual size – 12090(w) x 2915(h)mm DISPLAY TIME Duration of event RATE CARD £5926.00
• An effective way of communicating a variety of messages to visitors • With multiple close proximity sites offering advertisers increased frequency and impact • Wet Posted & PVC options available (PVC rate on request) ARRIVING BY ROAD 48 Sheet Billboards FORMAT Solus print panel SIZE Actual size – 6070(w) x 3020(h)mm Visual size – 5870(w) x 2685(h)mm DISPLAY TIME Duration of event RATE CARD £2644.00
• An effective way of communicating a variety of messages to visitors • With multiple close proximity sites offering advertisers increased frequency and impact ARRIVING BY ROAD 6 Sheet Posters FORMAT Solus print panel SIZE Actual size – 1160(w) x 1725(h)mm Visual size – 1085(w) x 1670(h)mm DISPLAY TIME Duration of event RATE CARD £292.00 each
• An effective way of communicating a variety of messages to visitors • With multiple close proximity sites offering advertisers increased frequency and impact ARRIVING BY ROAD 4 Sheet Posters FORMAT Solus print panel SIZE Actual size – 1016(w) x 1524(h)mm Visual size – 986(w) x 1494(h)mm DISPLAY TIME Duration of event RATE CARD £261.00 each
• Various placement sites available. EXTERNAL OPPORTUNITIES Truss Banner System FORMAT PVC Banner SIZE Actual size – ? (w) x ?(h)mm Visual size – ? (w) x ?(h)mm DISPLAY TIME Duration of event RATE CARD £Price on request
Our free shuttle busses take visitors from the surrounding car parks to the halls. We have branding opportunities both within the buses and at the bus stops giving you the opportunity to create an effective high impact campaign. SHUTTLE BUS OPPORTUNITIES Bus Window Vinyl’s DISPLAY TIME Duration of event RATE CARD (4 vinyl's per bus – 16 buses) £5938.00 FORMAT Solus print panels SIZE 900(w) x 500(h)mm Internal facing
Our free shuttle busses take visitors from the surrounding car parks to the halls. We have branding opportunities both within the buses and at the bus stops giving you the opportunity to create an effective high impact campaign. SHUTTLE BUS OPPORTUNITIES Bus Panel Adverts DISPLAY TIME Duration of event FORMAT Solus print panels SIZE Actual size 974(w) x 324(h) mm Visual size 955(w) x 305(h) mm RATE CARD (32 panels – 2 panels per bus) £3243.00 FULL ACTIVATION (126 panels – Across all 16 buses) £8758.00
Arriving by rail / air The Bridgelink corridor connects the NEC venue to Birmingham International Train Station & Airport.
Iconic Digital Screen Digital 6 Sites Digital Canopy Screen 4 Sheet Sites THE NEC MEDIA SITES Bridgelink Illuminated Supersite Skywalk (5 min walk) NEC Piazza Birmingham International Train Station & Airport
• Visible to all connecting passengers from Birmingham Airport to Birmingham International train station • Panoramic canopy screen elevated for maximum impact • Dominating the entrance to the NEC INTERNATIONAL TRAIN STATION Elevated Canopy Screen FORMAT Digital SCREEN SIZE 5m(w) x 0.5m(h) DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £632.00
INTERNATIONAL TRAIN STATION D6 Portrait Screens FORMAT Digital SCREEN SIZE 95” DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £1264.00 for both • Visible to all connecting passengers from Birmingham Airport to Birmingham International train station • Twin portrait screens located at ground level for maximum impact
BRIDGELINK OPPORTUNITIES D4 Portrait Screens FORMAT Digital SCREEN SIZE 75” DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £4550.00.00 for all 16 screens • 16 screens along the link from the train station to the NEC • Sequential close proximity advertising • The only section of the NEC where brand domination is possible.
BRIDGELINK OPPORTUNITIES 4 Sheet Posters FORMAT Solus print panel SIZE Actual size – 1016(w) x 1524(h)mm Visual size – 986(w) x 1494(h)mm DISPLAY TIME Duration of event RATE CARD £279.00 • 40 poster sites along the link from the train station to the NEC • Sequential close proximity advertising • The only section of the NEC where brand domination is possible.
NEC RAIL GATEWAY 6 x Mega Banners Backlit PVC FORMAT Solus print panel SIZE Actual size – 11245(w) x 1355(h)mm Visual size – 11175(w) x 1285(h)mm DISPLAY TIME 14 days RATE CARD £2950.00 • Big impact backlit banners in a high traffic area • Potential for area domination • Close proximity advertising
BRIDGELINK OPPORTUNITIES Iconic Digital Screen FORMAT Digital SCREEN SIZE 7m(w) x 2m(h) DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £4424.00 • Largest digital screen on site • Highest dwell point at the entrance to the NEC • Delivering high impact full motion display
NEC Skywalk Connecting the Piazza & Atrium Halls
NEC SKYWALK Skywalk Piazza Screens FORMAT LED Screen SCREEN SIZE 5.5m x 1m DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £632.00 • Dominating the Skywalk entrance leading to the Atrium • Impacting all visitors to the Atrium from Birmingham International Train Station • Located in a high dwell area • Clearly visible by all visitors attending shows in the Piazza
NEC SKYWALK 2 Piazza/Skywalk Entrance Screens FORMAT LED Screen SCREEN SIZE 939 x 256 resolution DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME 14 days RATE CARD £750 • Dominating the Skywalk entrance leading to the Atrium • Impacting all visitors to the Atrium from Birmingham International Train Station • Located in high dwell areas close to venue restaurants • Clearly visible by all visitors attending shows in the Piazza
• Set of 7 available • Would work well for directional messaging • Close proximity advertising NEC SKYWALK Escalator Panels RATE CARD £1053.00 FORMAT Solus print panel SIZE Actual size – 53(w) x 78.5(h)cm Visual size – 49.5(w) x 75(h)cm DISPLAY TIME Duration of event
• 10 sites available – can be used individually • Close proximity advertising in high traffic area NEC SKYWALK 4 Sheet Posters FORMAT Solus print panel SIZE Actual size – 1016(w) x 1524(h)mm Visual size – 986(w) x 1494(h)mm DISPLAY TIME Duration of event RATE CARD £289.00 each
• High footfall area for visitors approaching the NEC’s Atrium Halls from the railway station • Only digital screens located on the skywalk SKYWALK OPPORTUNITIES Skywalk Escalator Screens FORMAT Digital SCREEN SIZE 55" Landscape screens DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £632.00
The Atrium Halls 6 - 20
The Atrium Wayfinding Digital Cubes (3) 4 Sheet Poster Sites Suspended Digital Banner Gallery Stairs Digital Screens Atrium Entrance Digital Canopy Screens Skywalk Atrium Escalator Screen Illuminated Supersites (66)
• High impact screens at Atrium 1, 2 and 3 entrances • Located above eyeline at key decision point for all arriving visitors ATRIUM OPPORTUNITIES Canopy Entrance Screens FORMAT Digital SCREEN SIZE Varies per entrance DURATION 10 seconds DISPLAY TIME Duration of event RATE CARD £1264.00 per entrance ATRIUM 1 1:6 across 6 screens ATRIUM 2 1:6 across 4 screens ATRIUM 3 1:6 across 2 screens FREQUENCY 1:6 SOV
ATRIUM OPPORTUNITIES External A-Boards • Double sided printed 4-sheets • Located on red brick leading to Atrium entrances • Sold in sets of 3 or 6 RATE CARD – Set of 6 £3335.00 RATE CARD- Set of 3 £1761.00 SIZE Actual size – 1016(w) x 1524(h)mm Visual size – 914(w) x 1422(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
ATRIUM OPPORTUNITIES Concourse Digital Screen FORMAT Digital SCREEN SIZE DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £632.00 14 • Dominating a major dwell area close to restaurants within the Atrium • The largest internal landscape screens for maximum exposure • One digital screen creating unmissable digital super structure
• Located in high dwell, out of hall locations • Raised visual advertising delivers clear brand impact • 16 landscape screens incorporating wayfinding, customer information and media content • The only multi faceted network at the Atrium ATRIUM OPPORTUNITIES Cube Network FORMAT Digital SCREEN SIZE 95” DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £822.00 per cube 14
ATRIUM OPPORTUNITIES Atrium Digital Banner • Located outside Hall 20 in the Atrium • Raised visual advertising delivers clear brand impact • 2 landscape screens incorporating wayfinding, customer information and media content FORMAT Digital DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £1264.00
ATRIUM OPPORTUNITIES Pendant Hanging Banners • Sold in sets of 8 and can be located at various rigging points on the Atrium concourse RATE CARD £10,522.00 SIZE 1m(w) x 4(h) FORMAT Solus print panel DISPLAY TIME Duration of event
ATRIUM OPPORTUNITIES Mega Banner • High impact large format PVC banners • Located at various rigging points on the Atrium concourse RATE CARD £8912.00 SIZE 10m(w) x 5m(h) FORMAT Solus print panel DISPLAY TIME Duration of event
ATRIUM OPPORTUNITIES Cube Banners • Set of 4 large format PVC banners hung as a cube so is visible from all angles. • Available at various locations on the Atrium concourse RATE CARD £9986.00 SIZE 3000mm(w) x 3000mm(h) x 4 PVC Banners FORMAT Solus print panel DISPLAY TIME Duration of event
ATRIUM OPPORTUNITIES Wedge Base Internal Graphics • Floor standing, impactful and flexible • Can be positioned across the Atrium public areas • Sold in sets of 3 or 6 RATE CARD – Set of 6 £3334.00 RATE CARD- Set of 3 £1684.00 SIZE Actual size – 800(w) x 1800(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
ATRIUM OPPORTUNITIES Floor Vinyl's RATE CARD £2399.00 SIZE 1000(w) x 1000(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event • Sold as a set of 10 • Can be located at various points leading from the Atrium main entrances to Halls 6 to 12 and Halls 17 to 20
ATRIUM OPPORTUNITIES Illuminated Supersites • Back-lit sites available along the Atrium concourse • Work well with bookings of concourse suites to support events RATE CARD £1258.00 SIZE All illuminated supersites vary FORMAT Solus print panel DISPLAY TIME Duration of event
Door gels can be used as branding across entrance doors of the Atrium. Situated at eye level they are ideal at conveying both ‘Welcome’ and ‘Thanks for visiting’ messages. ATRIUM OPPORTUNITIES Door Graphics RATE CARD Priced upon request SIZE 500(w) x 300(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
ATRIUM OPPORTUNITIES Hall Entrance Screens RATE CARD £1264.00 for 2 screens (1 each side of pillar) FORMAT Digital DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event • High impact screens at Hall entrances • Located above eyeline at key decision point for all arriving visitors SIZE 55”
ATRIUM OPPORTUNITIES Convenience Posters • Entry level media option • Available in all halls and in sites on the Atrium concourse • High traffic/dwell areas RATE CARD Price on request SIZE Actual size – 210(w) x 300(h)mm Visual size – 190(w) x 280(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
RATE CARD £1236.00 per vehicle per day of event • Various sites available at the main Piazza entrance • Some sites on red bricked area, others on grass where trackway would be required at an additional cost. ARRIVING AT THE ATRIUM Vehicle Placements DISPLAY TIME Duration of event
The Piazza Halls 1 - 5
The Piazza Illuminated Supersites (3) Bridgelink Supersite Wayfinding Digital Cubes (6) Iconic Digital Screen Piazza Entrance D6 Screens (5) Piazza Exit D6 Screens (3) Skywalk Piazza Screen Piazza Canopy Screens (6) Skywalk Atrium Escalator Screen
ARRIVING AT THE PIAZZA Triple Sided Roundabout Screen RATE CARD £3792.00 FORMAT Digital DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event • A statuesque digital beacon dominating the NEC’s main entrance • Seen by all visitors arriving by road at Piazza main entrance SIZE 55”
• Set of 20 lamppost banners: 10 posts, 2 per post • Located at the main Piazza entrance ARRIVING AT THE PIAZZA Piazza Lamppost Hanging Banners RATE CARD £8192.00 SIZE Sizes sent upon request FORMAT Solus print panel DISPLAY TIME Duration of event
• Impacting all visitors using the NEC’s Piazza entrance • Above eye level display • 6 sites available, can be purchased individually or as a set ARRIVING AT THE PIAZZA Canopy Entrance Screens FORMAT Digital DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £632 each SCREEN SIZE 5m(w) x 0.5m(h)
• Double sided printed 4-sheets • Located on red brick leading to Piazza entrances • Sold in sets of 3 or 6 RATE CARD – Set of 6 £3335.00 RATE CARD- Set of 3 £1761.00 SIZE Actual size – 1016(w) x 1524(h)mm Visual size – 914(w) x 1422(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event PIAZZA OPPORTUNITIES External A-Boards
• Ground level close proximity digital screens • Impacting all visitors using the NEC’s Piazza entrance • Dominating the entrance at the busiest area of the NEC Campus • 5 sites available, can be purchased individually or as a set • Available at the entrance and the exits ARRIVING AT THE PIAZZA D6 Portrait Screens FORMAT Digital DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £632.00 per screen SCREEN SIZE 95"
Door gels can be used as branding across entrance doors of the Piazza. Situated at eye level they are ideal at conveying both ‘Welcome’ and ‘Thanks for visiting’ messages. PIAZZA OPPORTUNITIES Door Graphics RATE CARD Priced upon request SIZE 500(w) x 300(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
PIAZZA OPPORTUNITIES Wedge Base Internal Graphics • Floor standing, impactful and flexible • Located at the main Piazza entrance • Sold in sets of 3 or 6 RATE CARD – Set of 6 £3334.00 RATE CARD- Set of 3 £1684.00 SIZE Actual size – 800(w) x 1800(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
• Located in high dwell, out of hall locations • Raised visual advertising delivers clear brand impact • 24 landscape screens incorporating wayfinding, customer information and media content • The only multi faceted network in the Piazza PIAZZA OPPORTUNITIES Cube Network FORMAT Digital SCREEN SIZE 95” DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £822.00 per cube 14
• Located in high dwell areas of the Piazza close to restaurants and hall entrances • Clearly visible by all visitors during high-traffic periods in the Piazza • A trilogy of screens sold with the opportunity to brand 1 screen on each set of 3 to compliment exhibition wayfinding • 2 Pods of 6 screens (4 screens available for activation) PIAZZA OPPORTUNITIES Double Sided Overhead Screens FORMAT Digital SCREEN SIZE 95” DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event RATE CARD £2528.00 for 4 screens 14
• Set of 7 available at various locations on the Piazza main concourse outside Halls 1 to 5 PIAZZA OPPORTUNITIES Pillar Wraps RATE CARD £7873.00 SIZE Pillar sizes vary FORMAT Solus print panel DISPLAY TIME Duration of event
PIAZZA OPPORTUNITIES Floor Vinyl's • Sold as a set of 10 • Can be located at various points from the Piazza main entrance to the entrances of Halls 1 to 5 RATE CARD £2399.00 SIZE 1000(w) x 1000(h) mm FORMAT Solus print panel DISPLAY TIME Duration of event
PIAZZA OPPORTUNITIES Illuminated Supersites • 10 sites available on the Piazza concourse • Premium site at the end of the Bridgelink – additional £750 media fee RATE CARD £1258.00 SIZE All illuminated supersites vary FORMAT Solus print panel DISPLAY TIME Duration of event
PIAZZA OPPORTUNITIES Horizontal Hanging Banners RATE CARD £831.00 each SIZE 3660(w) x 610(h)mm (double sided) FORMAT Solus print panel DISPLAY TIME Duration of event • Set of 7 available at various locations on the Piazza main concourse outside Halls 1 to 5
PIAZZA OPPORTUNITIES Hall Entrance Screens RATE CARD £1264.00 for 2 screens (1 each side of pillar) FORMAT Digital DURATION 10 seconds FREQUENCY 1:6 SOV DISPLAY TIME Duration of event • High impact screens at Hall entrances • Located above eyeline at key decision point for all arriving visitors SIZE 55”
RATE CARD £1,166 per vehicle per day of event • 20 sites available at the main Piazza entrance • Some sites on red bricked area, others on grass where trackway would be required at an additional cost. ARRIVING AT THE PIAZZA Vehicle Placements DISPLAY TIME Duration of event
PIAZZA OPPORTUNITIES Convenience Posters • Entry level media option • Available in all halls and in sites on the Piazza concourse • High traffic/dwell areas RATE CARD Price on request SIZE Actual size – 210(w) x 300(h)mm Visual size – 190(w) x 280(h)mm FORMAT Solus print panel DISPLAY TIME Duration of event
Other
BESPOKE BRANDING SOLUTIONS For clients looking for more bespoke opportunities outside of our standard branding portfolio and media offering we are happy to create more tailored solutions. Please feel free to discuss any of your requirements with us directly. RATE CARD Prices available on request
EXPERIENTIAL OPPORTUNITIES Experiential Opportunities and activities can be positioned in designated areas across the venue within public, out of hall, high dwell areas of the Piazza or Atrium. This gives you the opportunity to directly engage with your chosen demographic and audience through ‘Live Marketing’ Opportunities. We regularly rent our experiential areas for Promo Staff, Leafleting, Sampling etc. RATE CARD Prices available on request
Here to help you Contact Event Sponsorship Sales Lucas Naylor The Print Show Tel: 01179 805049 Email:lucas@theprintshow.co.uk
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