6 Issue 255 - October / November 2024 www.signlink.co.uk INDUSTRY / NEWS signlink signlink signlinkmagazine Ocean Outdoor highlights Olympic 2024 fan zones Ocean Outdoor, a provider of digital out-of-home (DOOH) and out-of-home (OOH) advertising, hosted a variety of fan experiences in partnership with Team GB and ParalympicsGB for the Paris 2024 Olympic Games and Paralympic Games. Across its DOOH estate, Ocean broadcast Olympic highlights on 48 digital screens in 13 cities as part of the company’s partnership with Discovery +. Clips were shown four times an hour for 19 days with sponsorship from adidas, GetPRO, and The National Lottery. Following its dressing for the 2024 Euros, Ocean Outdoor’s Marble Arch banner was turned into an Arc de Triomphe for the period of the games. The large wrap was created with sportswear brand, adidas, which designed the banner with three-time Olympic champion gymnast, Max Whitlock OBE. The fan zones were managed by Ocean Labs, a division of Ocean Outdoor dedicated to tech-driven experiences. The zones were located in areas like Battersea Power Station, Westfield London, St James Quarter in Edinburgh, and Bullring & Central in Birmingham. Signs Now UK completes charity cycle challenge Signs Now UK, a producer of fabricated and bespoke signage, undertook a 153-mile cycle challenge to raise over £2,000 for Birmingham Children's Hospital (BCH). The coast-to-coast (C2C) cycle challenge saw Carlo Matarazzo, sales director at the company, along with a collection of his colleagues, undertake a cycle route from Cumbria to Tyneside between the Irish Sea and the North Sea in just one day. The route is known to be a “rigorous” endeavour but was a challenge the team happily accepted in order to help children requiring specialised medical care. This year the team is celebrating its tenth anniversary of fundraising after undertaking several challenges to raise money for BCH. So far the company has raised over £24,000 for the hospital. In 2022 Signs Now UK celebrated 25 years of trading with three of its staff having worked for the company for over 20 years. UK Graphic Awards shortlist announced Members of the wide-format print industry are preparing for The UK Graphic Awards. The awards recognise some of the most impactful wide-format digital print projects produced in the UK during the past year with winners announced in a gala dinner in Birmingham on October 15th. Awards include Wide-Format Print Company of the Year, with the category split into two subcategories for companies with under 30 and over 30 employees respectively. Nominees in the over 30 employees category include FaberExposize, GES UK & Europe, and Service Graphics. Speaking on LinkedIn, Service Graphics, which has been nominated in multiple additional categories, said: “We are honoured to be recognised in multiple categories including the Green Award for Octink. A huge thank you to our incredible teams and partners for making this possible. Let’s bring these awards home!” Octink is a trading division of Service Graphics, specialising in producing display graphics, site hoardings, and signage solutions. Another company nominated for multiple awards is previous winner, Imageco, a wide-format print and signage company with a focus on sustainable products. The company has been nominated in five categories: Wide-Format Print Company of the Year (under 30 employees), Branded Interiors, Exhibitions, Live Events, and The Green Award. Imageco production coordinator Isabel Shanahan has also been nominated in the Rising Star category. Speaking to SignLink about her nomination, Shanahan commented: “I am absolutely thrilled to be shortlisted, it feels like an achievement in itself. It is great to be recognised for my work within the industry, it means a lot to me and has definitely given me a confidence boost.” Imageco managing director, Nathan Swinson Bullough, added: “I am very proud of Isabel, her hard work, enthusiasm, and progression is a credit to her. She is well worthy of this recognition and has a bright future ahead of her.” Embrace Building Wraps, a provider of large-scale building wraps and printed site hoardings, is a previous winner of the gold award in Construction. The company is again nominated in the Construction category this year, for a building wrap created for client, IKEA. Also speaking to SignLink, managing owner of Embrace Building Wraps, Gregg Forster, explains the excitement at the company: “We are thrilled to be shortlisted this year. A lot of hard work and effort went into our project for IKEA at 214 Oxford Street.” The awards will be judged by an international panel of wide-format print professionals. Of all the nominees, one winner will also receive the coveted title of Best in Show. Among those supporting the event this year are Amari Plastics Manchester, Soyang Europe, Premier Paper, Contra Vision, MTWO, Spandex UK, and ADAPT. Award winners will be announced at a gala dinner in Birmingham on October 15th Fans at Battersea Power Station. Image: Charlie Round Turner Team members from Signs Now UK, Amari, and Birmingham Children's Hospital Charity By Jonathan Pert By David Osgar
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