48 www.signlink.co.uk Issue 255 - October / November 2024 extends the lifespan of the LEDs and optimises power consumption. Neglecting this aspect can lead to issues such as colour distortion, excessive energy use, and, at worst, a potential fire hazard.” Hoole recognises that cost considerations may push some towards cheaper options but says it is important to weigh the long-term implications. He adds that inferior LEDs can compromise the impact of signage, which in turn can damage a brand’s reputation. As for other factors, Hoole also flags the importance of sustainability saying it is undeniably the dominant trend in the industry. He explains that LEDs can play a big part in this: “Investing in modern, high-quality LEDs isn’t just about longevity; it’s about efficiency too. With energy costs as they are, the benefits of using efficient LEDs speak for themselves. And for those in the resale business, offering highcalibre, energy-efficient products can be a significant selling point when competing for projects.” Looking forward, Hoole says the ultimate vision for a truly sustainable product encompasses several key aspects including that such a product would be made from recycled materials, sourced locally, and produced using renewable energy and efficient systems. It would also be delivered as locally as possible and would be part of a circular programme to allow for the signs to be returned, dismantled, and recycled to the greatest extent possible. This approach minimises the use of virgin materials and prevents products from ending up in landfill. However, Hoole says achieving this level of sustainability is no small task, especially while also managing the day-to-day demands of a business. He continues: “However, it’s important to view sustainability as an ongoing journey rather than a fixed goal. Incremental ◄ The Sign Group first rolled out its Alphascreens in 2019 comparison to halogen, battery is further improving this. “From battery powered portable lightboxes that can last eight hours, to other LED battery powered signage, we are seeing more battery-operated options trickling into the portable display market,” she says, adding: “An area our in-house product development team are exploring is foldable LED lightbox options. So, watch this space!” As for what is currently available from Very Displays, Corcoran wastes little time in pointing out its freestanding Premium PVC LED lightboxes, which she says are its most popular LED products by some distance. Easy to assemble without the need for tools, these are suitable for multiple use exhibitions or retail displays. “Once the hardware is assembled the graphics can be changed time after time, and with display backlit fabric graphics they really do pop once lit,” Corcoran explains, continuing: “Ranging from 85cm to 3m widths, they light up the room and offer a unique event option for marketing a business or service.” As well as upgrading lightboxes this year to a more premium PVC option, Corcoran says Very Displays has also launched some cost effective accessories that allow these lightboxes to be connected and configured in a modular way. Users can now connect multiple lightboxes to fill a space seamlessly by selecting the right feet and connectors, providing 90-degree angles or 180-degree straight joins. Aside from this, Very Displays also offers a range of LED lights, which can be used to brighten up a stand or space. Very Displays now offers these in a selection of seven options that can fit to popups, fabric tube walls, roller banners, and gazebos. “They simply connect to the frame to add that extra illumination to branding or messaging,” Corcoran adds. Greener Goals Another trade specialist in this area is The Sign Group. Managing director and founder Grey Hoole says the importance of quality LED lighting in signage cannot be overstated. “High-quality LED lighting offers distinct advantages, including superior colour accuracy, which ensures that your signage stays true to your brand’s vision,” Hoole says, adding: “It also provides effective heat management, a critical factor that LED SIGNAGE High-quality LED lighting offers distinct advantages, including superior colour accuracy, which ensures that your signage stays true to your brand’s vision Battery powered portable lightboxes can last eight hours 8
RkJQdWJsaXNoZXIy MjM0NDIxOA==