47 Issue 254 - August / September 2024 email: news@signlink.co.uk LED SIGNAGE Whether it’s catching the attention of passers-by during the day, or lighting up the darkness during the night, LED signage is a sure-fire way to help your customers’ messaging stand out. Many brands and marketeers are now turning to this sort of sign lighting as a way of ensuring their campaigns still draw attention but in a more energy-efficient manner. Rising demand for LED signage has seen the development of new technologies and products in the sector also increase. Manufacturers and suppliers are continuing to bring to market new solutions to help their clients stand out in a busy modern world and help them save on both costs and energy usage along the way. Here, SignLink sits down with several specialists within the LED signage and lighting sectors to learn more about their latest offerings and also the key trends that are shaping both the current and future market. A Powerful Tool For those sign-makers looking to extend their offering to clients, there is of course the option of working with a trade partner. One such company that offers LED signage within its wide range of services is Very Displays. Marketing manager, Kirsty Corcoran, describes the rise in popularity of LED lighting in the display industry as “no real surprise” given its various features like long life span, high energy effciency, environmental positives, higher durability, low heat, and light product weight. “They provide businesses with a powerful tool to display their logos, colours, and messaging in an eye-catching, illuminated way,” Corcoran comments, adding: “Whether that is an LED spotlight or fully lit LED lightbox or advertising stand. “While in comparison to other options, the initial cost may be higher to invest in, the lower power usage and minimal maintenance costs contribute to the overall cost-effciency of LED signage, so underinvesting could prove costly in the long run. By not choosing the right product or not opting for a high-quality product it could also result in lower impact for your display and not enhance the customer experience at all.” In terms of current demand, Corcoran explains that Very Displays has identified increasing demand for battery powered solutions within the event and display landscape. She says that while LED is seen as a more eco-friendly option in A BRIGHTER FUTURE A seemingly ever-evolving market, SignLink takes a look at some of the latest developments in LED signage and how new technological advancements will support those working in this sector ▲ With Alphascreens from The Sign Group, modular LED screens can be connected to form larger shapes
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