43 Issue 255 - October / November 2024 email: news@signlink.co.uk VEHICLE WRAPPING Among the most eye-catching applications in the sign-making industry, vehicle wraps have rocketed in popularity in recent years. While previously much of the work in this sector was reserved for advertising, more private customers are now seeking out such services to add graphics, more colour, and special effects to their own vehicles. With this increasing demand has come a much wider array of designs. Of course, the main work for wrappers remains commercial jobs, but private customers also bring with them all manner of ideas for new and innovative wrap applications. Here, we pick out some of the more interesting wrap projects of recent months, learning more about the companies behind this work as well as the techniques and technologies that wrappers are using to further push the boundaries of vehicle wrapping. Sporting Royalty Kicking off with a larger-scale project, Grayers Graphics, a signage company based in Essex, was able to wrap the coach for Brazil’s national football team with only eight hours’ notice. Back in March, Paul Grayer, director of Grayers Graphics, was informed of the project by one of his clients just days ahead of Brazil taking on England in a friendly match at Wembley Stadium in London. The Football Association was urgently seeking out a vehicle wrapping company to fully wrap Brazil’s team bus by the following day ahead of the weekend’s match. “I was proud to hear that our company’s name was put forward for the challenge,” Grayer told SignLink. “It didn’t take me long to gather the team together and make the decision that we were going to see the project through to completion regardless of the timescale.” Grayers Graphics chose to work with Arlon printed material and single-colour wrap film for the bright yellow bus, reflecting the famous colour of the Brazilian national team’s shirts. The wrap proved to be good luck for Brazil, which went on to win the match 1-0 thanks to a goal from Endrick Felipe Moreira (Endrick). Incidentally, Endrick this summer left his native Brazil to move to Europe and sign for Spanish giants Real Madrid, joining the likes of Kylian Mbappé and Jude Bellingham. “It was a very worthwhile last-minute job to show that Grayers Graphics can be relied upon,” Grayer said. “By about 8pm, we were able to start the install and working through the night, we eventually completed the coach with just four installers. “I’m so proud of my team for being so dedicated to the project. After delivering the coach to the Brazilian federation the next morning the feedback was incredible, FIT FOR PURPOSE Trains, planes, and automobiles; vehicle wraps come in all shapes and sizes. Here, we celebrate the talent of those working in this sector, picking out some stand-out projects in recent times ▲ Nick Hollis spent 50 days at sea rowing solo across the Atlantic Ocean
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