37 Issue 255 - October / November 2024 email: news@signlink.co.uk neon a more high-end and sought after product, with demand for certain pieces now higher as a result. “In fact, we have seen an increase in the number of people that actually specify real glass neon in their enquiries, as they don’t want to use the LED alternatives,” they say, adding: “We also work with a lot of artists that want to incorporate neon into their own artworks.” Why is Neon so Special? With neon clearly having a place in the industry, be it for creating actual signage or more for decorative pieces inside shops, restaurants, and other environments, one cannot help but ask the question: why is it so special? What is it about neon signage that makes it such a unique option for customers? Neon Creations’ two co-owners have a simple answer: the main factor that makes neon so special is the look of it. They continue: “Other products have tried to emulate the look of neon, but with its 360-degree glow, there is nothing quite like it. “The fact that very little has changed in the process of how neon is made in more than 100 years also shows that it has stood the test of time; there are very few products you can say that about. Neon glass bending is also a highly skilled craft, which takes several years to master.” Looking to the future and what it may hold for neon signage, as well as companies like Neon Creations that work in this area and continue to champion the in-house neon glass shops. Having said this, we do still regularly make neon for signage purposes, as opposed to just interior décor, as there will always be clients that want to use this format.” The two co-owners go as far as to say that the increase in the availability of cheaper LED alternatives have made value of true neon, the two co-owners remain steadfast in their support of the craft and how they go about promoting its value to customers and consumers. “We are continuing our campaign to protect the term ‘neon signs’ as we believe that it is really important that this term is not used to also promote LED signs,” they say, adding: “It is important that buyers know that neon and LED are completely different products made from different materials and different processes. “We have been invited to put our case forward at the next All Party Parliamentary Group for Craft meeting, which is a step in the right direction.” In the interest of fairness, the duo is also keen to highlight the value of all signage. While neon has its use in some projects and applications, other types of signs may be better suited in other cases, and it is important for customers to recognise this. “We would also like to say that there is a place for all types of signage, and the more choice that people have for their requirements, the better,” they say. It is fair to say there is no questioning the passion of companies working in the neon signage market. In addition to being extremely proud of the work they produce and how they go about this, there is clearly a desire to protect the trade in the long-term and ensure that its uniqueness remains intact as the industry, and indeed the world, continue to evolve. ▼ Neon Creations is seeing more demand for neon within the interior décor market NEON SIGNAGE ► Neon Creations is passionate about protecting neon signage as a craft
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