20 Issue 255 - October / November 2024 www.signlink.co.uk APPLICATIONS / NEWS Warner Bros. Pictures has marked the upcoming release of Beetlejuice Beetlejuice, the long-awaited sequel to Tim Burton’s 1988 cult classic, Beetlejuice, with a striking out-of-home (OOH) campaign. Beetlejuice Beetlejuice was released in cinemas on September 6th and in preparation Westfield Stratford City, London, was decorated with vinyl app- lications, large-format posters, and digital out-ofhome (DOOH) screens. The standout of the installation was the covering of the Meridian Steps which were decorated with Beetlejuice’s signature black and white stripes (based on his iconic suit) as well as large printed beetles and the message and catchphrase: “You’ve waited an eternity for this” and “The juice is loose”. The OOH project has been organised by media agencies PHD and Kinetic who both worked with Ocean Outdoor to install the media at Ocean Outdoor’s locations. Beetlejuice Beetlejuice stars Michael Keaton as Beetlejuice along with his 1988 co-stars Winona Ryder and Catherine O’Hara. Directed by Tim Burton the film also stars Monica Belluci, Willem Dafoe, and star of Netflix’s Wednesday, Jenna Ortega. The film recently had its premiere in London’s Leicester Square which was transformed into a spooky graveyard filled with large banners, signage, 3D models, and interactive experiences sponsored by drinks brand, Fanta. Setting the juice loose in London Beetlejuice Beetlejuice took over Westfield Stratford City with a spooky OOH installation earlier this month By David Osgar Landmark installation by Moss at London’s Paddington Square Two significant pieces of artwork have been installed for a new art programme at West London’s newest destination, Paddington Square, owned by Great Western Developments. The artwork was produced in collaboration between Moss and renowned artists Catherine Yass and Kathrin Böhm along with a multi-faceted project team. Curator Stella Ioannou of Lacuna Projects, Mtec Fine Art, Gardiner & Theobald LLP, and Blu-3 made up the project team which worked together to produce the public arts programme. Utilising its on-site studio, Moss worked closely with both artists for colour testing, frame and lighting design, and fabrication to ensure the printed artwork perfectly complemented the architectural design of the new Renzo Piano-designed building. Catherine Yass’ artwork required a hands-on approach, deriving from 16mm film negatives digitally transferred and composed. As a result, she and her team visited the Moss facility three times for colour tests, with six additional print tests sent to her studio. James Gifford, studio manager at Moss guided this rigorous process, ensuring the final piece achieved the desired depth and flow. Highly skilled crews from Hi-Maintenance and Industrial Abseiling supported the installation with the entire install overseen by the Moss project management team. Both Yass and The Showroom team, along with Lacuna Projects, attended the final reveal of the project. The final product of Yass’ installation spans 152sq m, printed on durable semi-coated front-lit PVC to withstand the elements. The sustainable credentials of Moss were paramount to Yass’ installation and included working with the most appropriate materials available as well as minimising recycling and any waste and cut offs. Böhm’s piece covers 92sq m and is part of a three-year rotational programme in partnership with The Showroom and will be updated annually. The piece was printed onto Kavalan Sunlight Grey Back material, enabling Moss to offer an environmentally friendly option, with all off-cuts and unwanted samples disposed of within Moss’ recycling system. Once the artwork is changed, Moss will work with the artist and project team to determine whether it will be kept or recycled again. Megan Storey-Smith, project manager at Moss, says: “This project is a testament to the collaborative nature and technical expertise of all involved.” Catherine Yass’ installation spans 152sq m and was printed on durable semicoated front-lit PVC By Carys Evans
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