PEOPLE / NEWS email: news@signlink.co.uk 16 Issue 255 - October / November 2024 www.signlink.co.uk Astley Signs welcomes ‘The Services King’ to its HQ UK supplier of signage, Astley Signs has welcomed service station enthusiast and social media influencer, Rich Cross aka ‘The Services King’ to its Gateshead head office. Cross has been passionate about service stations since childhood and travels across the UK rating them. His enthusiasm and knowledge enable him to update Motorway Services Online to ensure it is the UK’s largest motorway services database. Astley provided Cross with a tour of its 62,000sq ft custom-built facility in Gateshead, demonstrating the sheer scale and capacity of its offering, especially in the PFS (petrol filling stations) industry. Reflecting on his visit, Cross said: “I spent time with key members of the Astley team who showed me around the factory. Astley is one of the only few signage companies withing the UK which manufactures all products in-house as well as installing them.” Astley has produced signage for brands within the PFS sector including JET, Texaco, BP and MFG, as well as grocery clients such as Sainsbury’s and the Co-operative. HP celebrates diversity and inclusion with ‘Portrait of HP’ HP and members of the HP UK&I team have taken part in ‘Portrait of HP’, an initiative created to pay tribute to team members’ time with the business and their own heritage. The project meant working with Hampshire-based print business JONDO UK to produce special portrait prints on the company’s HP Latex 3600. The idea for the project came from Rodrigo Moctezuma, HP UK&I Ink & Media category manager, who wanted to combine his passion for photography with HP’s mission to celebrate diversity and inclusion. Employees took part in several photoshoots which included conversations with Moctezuma about their time at HP, their lives outside work, and their heritage. Each person’s interview and pictures were published in the company’s in-house magazine. Fujifilm also recently used a magazine to celebrate diversity and inclusion, both internally and externally, in its Women4Women magazine which celebrated women working in print at the company. Photographs for ‘Portrait of HP’ were also printed in wide format and placed at HP’s ‘Kick-Off’ event before being moved to the main HP UK office in Reading. Speaking about the project, Moctezuma says: “At HP, we want to be the most diverse company and celebrate the history of our many colleagues. I wanted to produce something that would create discussion and impact while we are telling our stories, with this project being a way that we could humanise this to show the story of HP and its staff . “Each picture, including those that were not printed for the Kick-Off event, tells a story. The Portrait of HP series as a whole talks about the history, diversity, and inclusion of HP and, most importantly, the people that work here.” JONDO UK, which printed the pictures for Kick-Off, has worked with HP for a number of years, the company currently runs five HP Latex machines as well as a HP Stitch 500 dye-sublimation printer. Dan Armstrong, JONDO UK’s commercial director, comments: “This project has been a fantastic experience for us at JONDO UK. It not only showcases the amazing quality that can be achieved with HP's technology but also underscores our shared commitment to sustainability.” Danny Butterfield announced as new DTB Southern sales manager DTB, a provider of decorated garments and textiles, has announced its newly appointed Southern sales account manager, Danny Butterfield. DTB is formed of three divisions – DTB Decoration, DTB Wholesale, DTB Bespoke, and DTB Europe. The company offers services such as screen printing, embroidery, bag branding, and garment decoration. Speaking about his appointment, Butterfield says: “It is brilliant to be joining such a well renowned and respected team in DTB. After 13 years in hats, I am ready for the next challenge and the opportunity to work with Clive and the entire DTB team is the perfect fit for me. It is incredible how closely our visions, beliefs, and experiences align, and I am delighted to be on board.” Clive Allcott, commercial director at DTB, adds: “Danny’s global experience in driving significant business growth, his knowledge of the promotional and branding market, and his expertise in building long-term partnerships will be invaluable as we continue to strengthen and grow DTB.” The 'Portrait of HP' project was showcased at HP’s annual ‘Kick-Off’ event where wide-format photographs were placed on stage Danny Butterfield at DTB’s factory and offices in Hold Dalby, Leicestershire [L to R] Sam Richardson, Astley’s digital marketing executive; Rich Cross, Service Station Enthusiast; and Anth Lumsden, Astley’s senior contracts manager By David Osgar By David Osgar By Carys Evans
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