BSGA announces major executive appointments The British Sign and Graphics Association (BSGA) has announced a range of key executive appointments. The appointments were confirmed during a recent BSGA Board meeting which was held in person for the first time since the Covid-19 pandemic. Craig Brown, who was previously chief executive officer, has now moved to the position of chairman. Utilising his industry experience and network, Brown will use the new role to focus on advocacy, collaboration within the sector, and work with BSGA members to raise standards across the signage industry. Speaking of his appointment, Brown says: “I’m honoured to take on this role and look forward to working with such a dedicated team. “The BSGA is at a crucial point in its evolution, and we’re committed to working alongside our members to help them grow and succeed. The signage industry is full of potential, and I’m confident that with the right leadership, we can raise standards, foster collaboration, and drive innovation.” Linda Edwards has been named as BSGA’s new managing director. Edwards has worked with the BSGA for over six years, both as a director and in its education and membership committees. According to the organisation, in her new role Edwards will be “committed to strengthening support for members, improving how the BSGA operates, and ensuring the association is a leading voice in the sector.” Ewards says: “My focus is to ensure that our members are supported at every step. We will be enhancing our services, strengthening our engagement with members, and ensuring that BSGA is well-positioned to address the evolving challenges and opportunities in the industry. “My passion for education and training will also be central to our work, as we equip members with the skills and resources they need to succeed in an ever-changing environment.” Sue Hewick has also been named as the BSGA’s new office manager. Hewick has worked for the organisation since 1998 and is chiefly in charge of its administration, finance, and office management duties. The new position has reportedly been created to better reflect her role in the organisation. Speaking of the appointments, David Allen, president of the BSGA, says: “We are entering an exciting phase for the BSGA. With Linda and Craig now in place, supported by Sue, we have the leadership we need to make real change.” Members of the BSGA at the recent BSGA board meeting where the executive appointments were announced By Jonathan Pert Major leadership changes for Ocean Outdoor Ocean Outdoor has announced a series of changes to its senior leadership team, following Stephen Joseph starting his new role as group chief executive officer from January 2025. Phil Hall, the current UK chief executive officer, becomes group chief commercial officer, a new role he will hold alongside his current UK position. Current group head of finance Billy Byam-Cook becomes group chief financial officer, working alongside Hall to oversee commercial contracts and cross border agency relationships for the company. In the UK, current chief revenue officer Nick Shaw is promoted to UK chief commercial officer. Chief marketing officer Richard Malton becomes group chief marketing and strategy officer, while head of brand and events Helen Haines becomes director of strategic marketing. The changes will be effective from January 1st, 2025, when Joseph assumes his position as group chief executive officer. Ocean currently operates in seven countries, employing 300 people. The company is headed by business unit chief executive officers Phil Hall, Anders Axelsson, Xavier Tilman, and Christopher Samsinger. [L to R] Helen Haines, Nick Shaw, Phil Hall, Stephen Joseph, Richard Malton, Billy Byam-Cook, and Catherine Morgan, all from Ocean Outdoor Keypoint hires new director of sales Keypoint Intelligence has announced the appointment of Charles Lissenburg as its new director of European sales and production services. Lissenburg arrives to the role with more than 25 years of experience in international sales and marketing, predominantly in the print sector. He most recently worked as a sales director for EFI Textile, with other leadership a SPGPrints, Konica Minolta, and Advanced Vision Technologies (AVT). In his new role, Lissenburg will lead Keypoint’s European sales initiatives and oversee its production operations, aiming to align regional teams with Keypoint Intelligence’s strategic goals. His primary objectives will include driving growth, streamlining operations, and enhancing service delivery to international customers. Speaking of his appointment, Lissenburg says: “I am excited to join Keypoint Intelligence at such an important time. “The printing industry is undergoing remarkable transformation, and I look forward to collaborating with the talented team here to drive innovation and deliver exceptional offerings to our clients worldwide.” Charles Lissenburg previously worked for EFI for 14 years, rising to the role of vice president of worldwide OEM sales 23 Issue 257 - February / March 2025 email: editor@signlink.co.uk PEOPLE / NEWS
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