APPLICATIONS / NEWS signlink signlink signlinkmagazine 14 www.signlink.co.uk Issue 257 - February / March 2025 Wicked flies high in new BUILDHOLLYWOOD billboard To tie in with the recent release of Wicked to UK cinema screens, and the launch of the musical’s official soundtrack, a large-scale out-of-home (OOH) billboard took centre stage in London. The 96-sheet billboard was designed by OOH agency DIABOLICAL, a subsidiary of parent company BUILDHOLLYWOOD, for the Universal Music Group. The build features the films protagonists, Glinda and Elphaba (played by Ariana Grande and Cynthia Erivo respectively) as separate “cut-out” features to the main billboard, giving the display a seemingly three-dimensional aspect. The title ‘WICKED’ is also separated from the main board, with glowing emerald and pink lighting set behind it. The end result is what BUILDHOLLYWOOD describes as “a creative billboard in the heart of London, that truly defies gravity”. Having operated for over 30 years, DIABOLICAL creates a range of OOH advertising for major music labels, artists, and management. Through parent company BUILDHOLLYWOOD, it has access to a portfolio of sites in 11 major UK cities. Recent projects include campaigns for Coldplay, Linkin Park, Kneecap, Dua Lipa, and Beyonce. The OOH campaign is only one part of a vast marketing campaign for the film by production company Universal. It has been reported that Universal has partnered with more than 400 corporate brands to create products and tie-ins alongside the release of the musical, including Starbucks, Lego, Gap, and H&M. “New process” used to 3D print highly detailed insects Mimaki printing technology has been utilised to produce 3D prints of insects at high fidelity, utilising a reportedly brandnew approach to 3D scanning and printing. A Mimaki 3DUJ-553 full-colour 3D printer was used by 3D scanning business Macroscans to transform scans of small insects into large-scale prints, while preserving detail to a high level of accuracy, revealing details not noticeable to the naked eye. Macroscans began as a personal project by founder Felix Dodd during the Covid-19 pandemic, with the ambition to push the boundaries of digital realism. Explaining the thinking behind the project, Dodd says: “The micro world is currently perceived through macro photography or microscope imagery only. With the new process, we now have a way of bringing this part of our world to life in an immersive experience. By Jonathan Pert RGVA reaches livery wrapping milestone Vehicle graphics company, RGVA, has completed its latest set of vinyl vehicle wraps for Johnsons Hotel, Restaurant & Catering Linen (Johnsons), taking the total number of vehicles it has liveried for the company to 232. RGVA has been wrapping vehicles for Johnsons since 2017, applying the company’s livery to vehicles including its full fleet of 3.5-tonne vans. The latest round of vehicles consisted of 53 7.5-tonne trucks. RGVA utilised 3M’s ij280 vinyl wrapping for graphics on the cabs, while the flat surfaces of the truck box bodies were wrapped in Arlon 4550gtx vinyl. Speaking of the wrapping carried out by RGVA, Phil Martin, Shaftsbury transport manager for Johnsons, says: “We continue to be impressed with the efficiency of the team and the customer support offered by RGVA. “The quality of the work is always excellent and we’ve had no issues with wraps peeling like we had to deal with when using a previous supplier.” Moss mesmerises at major Marilyn Monroe museum Moss UK has proven that graphics are a girl’s best friend with an installation at the Arches London Bridge exhibition space. ‘MARILYN – The Exhibition’, which premiered for the first time in the UK when it opened in October, is running until Spring 2025. It includes 250 artefacts, many belonging to Marilyn Monroe herself, telling the story of the American actress and model’s life. Working with entertainment company Kilimanjaro Live, Moss began installation a month ahead of the opening in collaboration with Studioshaw, the designer of the exhibition, and design agency Mitre & Mondays. The installation utilised Honext board, a carbon-negative alternative for interior building materials. To ensure the best results with the fully-recycled material, which has a distinctive texture, a sampling process was undertaken before installation. Adding to the glamour of the installation, a ‘walk of fame’ was created for visitors using an anti-slip laminate, while a large tension fabric graphic was used to welcome visitors as they enter the exhibition. The build features the films protagonists and the title ‘WICKED’ as separate cut-out features, alongside glowing emerald and pink lighting Founded in 1975, Johnsons Hotel, Restaurant & Catering Linen provides laundry and linens to kitchens, restaurants, and hotels across the country By Jonathan Pert Moss has placed sustainability at the core of its ethos, vowing to source sustainable materials, minimise wastage, and seek carbon saving
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