BUSINESS / NEWS 10 www.signlink.co.uk signlink signlink signlinkmagazine Issue 257 - February / March 2025 Soyang to open new branch in Ireland Wide-format manufacturer Soyang has announced the opening of a new branch in Dublin, Ireland. Located just outside the centre of the city, the facility aims to cut out the delayed delivery times Soyang customers in Ireland currently face. Since the UK formally left the EU on January 1st 2021, the movement of goods between Ireland and the UK have required additional customs procedures. Once fully stocked, the new branch will house products from across the Soyang portfolio including its textile, PVC, and self-adhesive vinyl solutions, mirroring the current UK offering from Soyang Europe. The branch will include an in-house slitting facility for those requiring products in custom sizes. Customers in Ireland will also be able to purchase the recently announced SoStick range of vinyl solutions. Comprising of 18 products in total, the SoStick range offers a selection of PVC monomeric and polymeric solutions designed with flexibility in mind. Initial stock will arrive at the site this month, with customers having immediate access to textiles for UV and dye sub printing, PVC banners, and mesh and self-adhesive vinyl. The Dublin branch will be headed by newly appointed warehouse manager, John Barnes, with initial support from the UK-based Soyang Europe team. Members of Soyang Europe including managing director Mark Mashiter, Oliver Mashiter, and business development manager Damien Martin, will visit customers across Ireland as part of opening the new branch to discuss their requirements and demonstrate Soyang’s range of solutions. Mark Mashiter, managing director of Soyang Europe, says: “We’re delighted to be opening our new branch in Dublin. We already work with a number of companies in Ireland and opening the facility seemed like the next logical step in offering our customers a more efficient service. “New and existing customers in Ireland will benefit from faster delivery of our leading products and will have easy access to an extensive range of solutions from across the Soyang portfolio.” Recently Soyang Europe announced the appointment of two new directors. Oliver Mashiter has become Soyang’s new sales director, and Simon Mashiter is the new operations director, both working in the company’s media department. The appointments of the brothers, who are both sons of Mark Mashiter, represent internal moves, with both stepping into more senior roles after each spending more than 12 years with the company. TECHSiL purchases tape distributor Viking UK distributor of specialty tapes and adhesives, TECHSiL, has announced the acquisition of distributor, Viking Industrial Products (Viking). The purchase of Yorkshire-based Viking has been carried out to broaden TECHSiL’s product range and strengthen its market reach, according to the company. Following the purchase, Viking will continue to operate under the same name, retaining its employees. Previous owner, Colin Bennett, will stay with the company in the short term. A family-run business founded in 1989, Viking’s product offerings include masking and packaging tapes, specialist printed tapes, hazard warning tapes, as well as contact and two part adhesives. Viking is a primary e-commerce partner of 3M, distributing a range of the company’s high-quality tapes, adhesives, and abrasives. The purchase is the latest of several acquisitions by TECHSiL in recent years, including adhesives and tapes supplier Eurobond Adhesives in 2023 and silicone supplier Silicone-Solutions in 2022. TECHSiL is part of Diploma PLC, an international group of distribution businesses and a member of the FTSE100. By Jonathan Pert Management buyout agreed for H&H Reeds H&H Group has announced the management buyout of its printing and signage business, H&H Reeds, for an undisclosed sum. The buyout, which took place officially at the end of 2024, transferred the business to the senior management team, under its new company directors Anthony Donnelly, Gareth Rylands, and Jonathan Nagle. The Scottish print firm was originally founded in 1878 by George Reed, operating in Penrith for over 140 years and recently expanding through a digital agency in Carlisle. Its range of services include print, signage, web design, and digital marketing. The decision to transfer ownership came as part of a strategic realignment within the wider H&H Group, which operates as a holding company with subsidiary companies operational in livestock marketing, auctioneering, insurance, and property sectors. While H&H Reeds has reportedly grown steadily year on year since the Covid-19 pandemic, H&H Group has shifted its focus towards other key sectors such as agriculture. [L to R] Anthony Donnelly and Jonathan Nagle (H&H Reeds), Richard Rankin (H&H Group), and Gareth Rylands (H&H Reeds) The new facility aims to combat the delayed delivery times Irish customers currently face [L to R] Chris Dilley, managing director at TECHSiL, and Colin Bennett, sales and marketing director at Viking
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