With the sector expanding and more product options on offer than ever before, entering into vehicle wrapping can seem quite daunting to sign-makers wishing to expand their portfolio of services. However, with business reportedly booming and the potential revenue streams for signage increasing as new technologies and methods become available, now is the time to add vehicle wrapping to your arsenal of branding choices. Here we speak to a range of major vehicle wrap manufacturers including 3M, Metamark, APA, and William Smith, to find out what products they offer, how they differ, and what the wider trends of the industry are. A Mark of Quality The prevalence of vehicle wrapping services from signage companies seems to be more common than ever, with companies looking for full branding coverage across all parts of their businesses. For Reanne Duffy, senior marketing executive at Metamark, this change is self-evident. As she puts it: “There is evidence suggesting that wrapping, even at a basic level, is part of more producers’ outputs than at any time since the application was pioneered and commercialised.” For Duffy, there are a range of factors that need to be considered when choosing wrapping materials. Sign-makers who choose to wrap vehicles without properly considering the effects of weathering, the application of the print, and the general longevity of the product, will, in her opinion, be made to pay for their lack of research down the line. As she stresses: “The first thing to consider is the application environment. Graphics applied to vehicles are subject to the most extreme weathering and ageing effects thanks to continuous exposure to UV, rapid temperature cycles, and the stresses from commercial vehicle cleaning VEHICLE WRAPPING MATERIALS: MAKING THE RIGHT CHOICE Jonathan Pert talks to a range of vehicle wrapping suppliers, detailing the factors to keep in mind when choosing the right material and learning about the wider trends of the sector 61 Issue 258 - April / May 2025 email: editor@signlink.co.uk WRAPPING MATERIALS
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