57 Issue 258 - April / May 2025 email: editor@signlink.co.uk products and expertise, like Very Displays, it makes supplying event and exhibition products very simple,” Corcoran says, adding: “We can offer hardware and graphics straight to your customer in plain label packaging, so it takes all the stress away from you. We have a vast range of products available to our trade customer to suit any size exhibition stand at affordable prices, ranging from freestanding display back walls, literature stands, counters, promotional flags, and full modular displays to suit space only or shell scheme.” Sustainable Strategy Also weighing in is another trade printer, aptly named Tradeprint, which counts exhibition stands among its offerings. Anthony Rowell, sales and customer success director, as well as sustainability lead, says while the industry is experiencing substantial growth, some regions and sectors are still in the process of fully returning to pre-pandemic levels. “For instance, certain markets continue to face challenges in terms of attendance and revenue, which remain below preCovid figures, but overall, the exhibition stands market is on a positive trajectory, with many areas having fully recovered and others steadily progressing toward full recovery,” he explains. Trends-wise, Rowell agrees there is now a lean towards sustainability, with Tradeprint focused on reducing reliance on PVC by moving to PVC-free materials and working with suppliers to ensure it has more recycled and recyclable fabrics within its range. On top of this is growth in demand for modular and reusable designs. Rowell says adopting modular stand systems allows for components to be reconfigured and reused across multiple events, minimising waste and resource consumption. This strategy promotes both environmental responsibility and cost-effectiveness. “Exhibitors are increasingly aiming for zero-waste designs by utilising recycled materials and implementing practices that minimise waste generation throughout the event lifecycle,” he says, continuing: “By embracing sustainability our customers can enhance their exhibition presence, appeal to environmentally conscious audiences, and create memorable experiences for attendees.” As to how Tradeprint can help, Rowell ▼ Very Displays supplies a range of exhibition and event solutions to the market EXHIBITION STANDS
RkJQdWJsaXNoZXIy MjM0NDIxOA==