36 Issue 258 - April / May 2025 www.signlink.co.uk industry, why not push the boundaries of traditional signage? With leading brands and suppliers, industry experts, and a host of other visionaries preparing for its return, the event is set to once again serve as a pivotal platform for like-minded signage professionals to educate themselves, capitalise on opportunities for business growth, form and build on existing relationships, and deep dive into the trends and challenges of signage and visual communications. Other Opportunities As well as the opportunity to explore the signage industry, your entry ticket also gives you access to FESPA Global Print Expo and Personalisation Experience and our educational feature programme. At FESPA Global Print Expo, visitors will have the opportunity to discover the to keep it. We are seeing various businesses expanding their offerings to include interactive products and software. From 3D effects to QR codes, many of the strategies are simple, yet extremely effective, and are just the beginning of your journey to maximising consumer engagement. Now more than ever, sustainability is front of mind. Brands and suppliers are doing everything they can to ensure they are minimising their environmental impact by investing in more environmentally conscious technologies, using sustainable material alternatives, and more. You can delve even deeper into these trends at European Sign Expo 2025. Whether you are hoping to invest in the latest digital software, branch out to interactive advertising strategies, explore a range of material alternatives, or gain valuable insight into the future of the crossover between print and signage, from event-related printouts to way-finding signage for events and showcases. The Personalisation Experience will invite visitors to deep dive into the significance of personalisation, as well as to explore the latest customisation-enabling solutions. World Wrap Masters and the FESPA Awards will also return as part of our educational feature programme. Visitors to the features can witness vehicle wrapping experts go head-to-head as they compete to be crowned the World Wrap Masters 2025 champion, explore the shortlisted entries to this year’s awards, and attend a series of training workshops and live demos, as well as the official FESPA Awards winners ceremony. We’re inviting the readers of SignLink to join us in Berlin this May, and we hope to see you there! ▲ Last year European Sign Expo took place in Amsterdam EVENT SPOTLIGHT Our exhibitors will showcase multiple innovations across channel lettering, digital signage, dimensional signage, engraving and etching, illuminated displays, out-of-home (OOH) media, LED and sign tools, and more
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