89 September / October 2024 - Issue 350 modern print companies. “An effective web-to-print portal offers substantial benefits, making it an essential tool for any printing business; this is why many PSPs are investing in webto-print storefronts, Patel says, adding: “We view the stand-out benefits as print automation for helping to streamline the printing process, improving management of print shop operations, and simplifying the management of print orders. “Moreover, an efficient web-to-print shop can fully automate the creation of custom catalogs for products, including descriptions and specifications. This leads to benefits such as driving sales and boosting revenue, promoting your brand, and saving time and money but also cutting the time costs associated with traditional printing methods.” Patel goes on to say that in today’s fast-paced market, end clients’ needs are constantly evolving, and printers aiming to grow across multiple print segments must keep up. As demand changes, he says, printers should upgrade their solutions and partner with providers that offer flexible and scalable technology. So, what should PSPs be looking for when upgrading their web-to-print? Patel ing, packaging, labels, and textiles, as well as seamless connectivity with thirdparty platforms such as CRM, ERP, and accounting software. Patel also says the solution should be compatible with different screen sizes and 'look the part' across desktop, mobile tablets, and laptops, and provide flexibility to choose various print options such as paper type, frame, finish, material, and lamination. “Upgrading web-to-print systems offers significant benefits, from improved customer satisfaction to streamlined operations, making it an essential move for modern print businesses,” Patel says, adding: “By consolidating into a single, advanced platform, printers can enhance user experience, reduce costs, and stay competitive in a dynamic market.” This leads Patel to talk about OnPrintShop v11, the latest offering from OnPrintShop. The solution offers support for nine print segments – commercial and business stationery, large-format printing, canvas printing, web-to-pack, label printing, photobook design, booklet printing, label printing, and direct mail marketing – all across six sales channels. The tool offers features such as an advanced price estimation formula for simplifying complex pricing, online designer studio, web-to-pack with 3D preview, and print-ready file output. www.printmonthly.co.uk says there are several factors to consider, beginning with ensuring the system offers centralised print order management enabling printers to manage all orders from a single interface. Other key features should include multiprint segment support, assisting PSPs across areas such as commercial print- ▲ OnPrintShop has worked with more than 2,000 print companies around the world OnPrintShop v11, the latest offering from OnPrintShop, offers support for nine print segments 9 Recently Google announced it's abandoning plans to scrap third-party cookies from its Chrome web browser – plans orginally made four years ago Factoid WEB-TO-PRINT ▼VB Media offers solutions such as print e-commerce, private storefronts, web-to-print sites, and trade e-commerce
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