88 email: news@printmonthly.co.uk September / October 2024 - Issue 350 is an automatic artwork checker, which will initially be made available to printers already using Flex4 OPS to take orders online. He adds that consideration is also underway to make this solution available where offline orders are being placed. Whiteley goes on to say Flex4 talks with many printers that build websites in WooCommerce and Shopify, and realise they are unable to offer their full range online due to restrictions in the solution product pricing. In comparison, the OPS solution has a pricing engine specifically written for the print marketplace and this, Whiteley says, helps overcome the real-world challenges printers face when selling online. A Crucial Tool Another provider in this area is OnPrintShop, which has worked with more than 2,000 print companies around the world. Namish Patel, vice president of sales at OnPrintShop, says web-to-print solutions should still be regarded as crucial for tionality which is both flexible and can be both easily and cost-effectively updated are other key qualities. “Many of our customers have taken advantage of the growth path our solution provides as this allows them to extend functionality and improve workflow as their business grows and its needs evolve.” With this, Whiteley draws attention to some of the latest upgrades to Flex4 OPS. Soon to be added to the solution ▲Soon-tobe-released upgrades to Flex4 OPS include an automatic artwork checker has also increased in recent years and Flex4 has gained many new customers recently where the main objective was to both improve web-to-print functionality and gain a reduction in support costs,” says Whiteley. “As more and more print businesses go online, it is increasingly important for a website to have a unique design that differentiates a printer’s business online. In addition to great design, extensive funcA web-to-print system can help to both win new customers and retain existing customers by providing a better service WEB-TO-PRINT
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