85 September / October 2024 - Issue 350 www.printmonthly.co.uk in our products and materials, and most importantly our true trade pricing enables our customers to be able to make a profit from them. “Something we often hear from our customers is that it is more cost-effective for them to buy from us than it is to print it themselves, and that is what we offer – an outsource partner that offers economies of scale on the bread-and-butter work, so that printers can concentrate their own resources on the more profitable areas of the market and free up time for higher margin, lower volume work.” Conway goes on to say Venture Banners is always looking to apply its economies of scale to enable customers to increase their large-format product offerings, and in turn their revenue streams. He says there is no downside to this business model, with customers able to offer a complex array of large-format and exhibition products without huge investment but with plenty of margin. Adding to this, Conway says banners and roller banners, which have been the mainstay of the Venture Banners product range, remain popular with customers. However, it is also seeing rising demand for its range of flags, stretch products, and textile graphics. “One of our mottos is: ‘We work hard in the background to make you look fantastic’, and as a true trade-only supplier the trust that generates definitely gives us the edge,” Conway says. “We’re always listening to what our customers want and updating our product offering accordingly – due to customer demand we’ve made a lot of additions to our textile graphics options and invested in cutting-edge textile printing and finishing equipment, and we’re in the process of launching new product lines to meet demand for more sustainable display options.” Competitive Prices Rounding off with the aptly named Tradeprint. Graham Webster, recently promoted to head of new business, says Tradeprint is committed to supporting its customers in the long term, with this proven by its ongoing investment in new kit. “Tradeprint is very well invested in new kit, in fact our second new inkjet device is currently being installed,” Webster says, adding: “These investments allow us to print on a broad range of substrates but also to focus on high runners that enable us to be very competitive. “Supporting customers with artwork is also a key ambition for Tradeprint. We offer the biggest free 40-point artwork check in the upload and print space and have services tailored to every need from a design service for new projects to our File Check for additional support when required. Our Just Print service enables print resellers and professional designers to move quickly from upload to print.” Webster says Tradeprint provides one of the most comprehensive online print catalogues in the UK, with resources and tools to help print companies grow with delivery services to suit all budgets. Alongside this, he highlights the benefits of TP Connect, a white label plug-in to its factory from a customer’s own e-commerce platform, and the Tradeprint PRO loyalty scheme that offers immediate access to PRO pricing, credit rewards, and marketing tools. In terms of demand, Webster says the events and outdoor industry are significant at this time of year with a high demand for large-format printing like signage, banners, and rigid boards. He adds that promotional products are popular, and labels and packaging are increasing in popularity with our ever-expanding customer base. “We have launched a relatively new category for us – Promotional Gifts and Promotional Merch – and are excited about the growth from this large range of new products,” he says. Clearly, there are many benefits to working with trusted and reliable trade print partners, such as those featured here. While you may have to give up some profit on jobs, the money you save from not having to invest in your own kit could be the better option in the longer run. ▲ Very Displays says modular display solutions are growing in demand ► Graham Webster, head of new business at Tradeprint Scott Conway and Wayne Bodimeade, the co-founders of Venture Banners, also launched e-commerce solutions provider VB Media Factoid TRADE PRINTERS
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