There are no two ways about it; the last few years have been tough for the printing industry. The road to recovery from the pandemic has been a tough one, and one that has proven too much for some businesses, while the tricky economic situation of recent times has led to many companies tightening their purse strings in an effort to save on costs and keep hold of as much cash as possible. As a result, this has left some businesses unable to invest in the equipment they need to move into new markets and grow their business. However, for those companies not willing to invest tens of thousands of pounds into new equipment but still want to make a go of it in new markets, there is another highly effective option in the form of trade printers. The popularity of trade print businesses has rocketed in recent years as they support their industry clients with new ventures and take on work in new markets. Here, Print Monthly catches up with several trade printers to find out more about what they can offer to print service providers (PSPs). Find a Unique Niche First up to the plate is Solopress, whose sales and customer success director, Sarah Kilcoyne, says teaming up with trade printers like Solopress can be a gamechanger for printers that want to expand their offering while maintaining the service levels they are known for. “Without spending a fortune on sophisticated equipment, they can produce top-quality print on demand by tapping into our state-of-the-art facilities,” Kilcoyne says, adding: “It lets print companies experiment with new products and markets without the financial stress. “This flexibility helps them find their unique niche, stay ahead of competitors, and adapt quickly to shifting demand. Plus, our services help them weather the ups and downs of the market without the burden of fixed costs. “At Solopress, we’re all about supporting the growth of our trade partners. When our partners succeed, we succeed, which is why we’ve developed services aimed at making life easier for them.” Kilcoyne takes the opportunity to highlight Solopro, a free service that it offers for partners that rely on a high volume of print. Members get a dedicated account manager who works with them to create a custom service, including flexible pricing, priority production, and credit terms that TRUST THE TRADE An increasingly popular option for print service providers seeking to grow their business, we speak with several trade printing specialists to find out more about how they can help other companies succeed 83 TRADE PRINTERS September / October 2024 - Issue 350 www.printmonthly.co.uk ▲ Solopress can support print partners with a wide range of applications
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