Print Monthly September / October 2024 - Issue 350

Show Understanding: A little bit of empathy can go a long way. Remember, suppliers face their own challenges and as much as it might feel like it at times, they do not want to let you down. Yes, you still need to find a solution to the challenge but work together to find one that works for everyone involved. Have a Strong Line of Communication: It’s important from the outset that any non-negotiables are communicated clearly before they can become a problem. Regular updates and check-ins (within reason) can also help put minds at ease. Maintain a Problem-Solving Mindset: When problems arise, focus on finding solutions together rather than placing the blame. It’s actually quite rewarding when you can work collaboratively to fix problems and it will strengthen your relationship. As much as I try to avoid problems, I have always enjoyed the challenge of putting ways. Hostile environments between you and the supplier can often make it difficult to move forward and the supplier may be more reluctant to help you in the future because your relationship is tarnished. Threatening to leave them in order to make a statement is all well and good but finding a new supplier demands time and resources. It’s important to remember that these issues are not typically unique to that one supplier and the likelihood is that you’ll come across this with the new supplier soon enough. Working with the number of printing companies that I do, I see this firsthand every month. The relationship between your business and your supplier should be one of mutual respect. Treat suppliers with the same respect and professionalism as you would your clients. Be consistent in your communication and be consistent with your orders and payments as this builds trust and reliability. Also don’t be shy in recognising and appreciating the supplier’s efforts when possible. Here are some things to consider the next time something doesn’t go to plan: ▲ Many aspects can affect deliveries like material shortages and technical issues INDUSTRY TIPS / THE ONLINE PRINT COACH 58 email: news@printmonthly.co.uk September / October 2024 - Issue 350 them right. Ensure You Have a Feedback Mechanism in Place: I believe it’s important to have a feedback loop where you can discuss your experience and suggestions so long as it's constructive. Both parties should encourage this as it aids continuous improvement. Have a Backup Plan: I still very much admire those of you who try to remain faithful to just one supplier however I would always advise it is best to have at least one secondary supplier in place. You wouldn’t put your whole business in the hands of just one client so why do the same with your supply chain? To summarise, issues with trade suppliers are inevitable. It’s difficult to not take these things personally. The supplier might not understand what you’ve had to endure to land that client or that job in particular and the impact it might have if it’s not there on time, but remember, they genuinely want to help. Suppliers have their own challenges to face and likely, they are not just having to manage your issue, they’ll be dealing with multiple people like yourself. Take a step back and work through the items I mention in this article. It’s in everyone’s best interest. A little bit of empathy can go a long way Take a Balanced Approach to Resolving Issues

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