and substrate support, smaller and larger formats, and finishing options. These may not be features you require today so make sure you have an upgrade path that protects your investment.” An example of this, O’Donnell says, could be a Xerox Versant 280 user running CMYK who can upgrade in the field to an Adaptive Kit supporting additional colours such as gold, silver, white, clear, and fluorescent. He adds: “Market opportunities change, and you should have the ability to adapt with it.” Xerox’s scalable portfolio of toner-based devices for the production space starts with the Xerox Primelink through to the Xerox Versant 280/4100, Xerox Iridesse and Xerox iGen5. The Xerox Versant 280 and Xerox Iridesse, O’Donnell says, are the most popular digital presses in the market, due in part to the fact that they are automated and feature rich, offering ‘Beyond CMYK’ capabilities with additional colours. “No press is an island; at Xerox we believe the right press choice is important but buyers should also look to the wider ecosystem as this will support the broader business including infrastructure with service and support, workflow integration and automation, and marketing automation including ecommerce, variable content publishing, and omni-channel marketing,” O’Donnell says. Quality Is Everything Another leading name in this area is Canon. Carlotta Basile, production portfolio marketing manager at Canon EMEA, says PSPs should look at several key factors when investing in new kit to ensure they make an informed decision based around their unique requirements. “One of the initial factors to consider is the print quality offered by the toner-based press,” Basile says, adding: “You should expect sharp and accurate images with consistent colour reproduction, smooth gradients, and fine details. Furthermore, a reliable toner-based press should have robust colour management capabilities, such as colour calibration, colour profiling, and be able to handle different colour ► Xerox’s portfolio of toner-based devices for the production space includes the Xerox Iridesse spaces. “In the print sector, quality goes hand in hand with productivity. Measured not only in speed but also with the features that support maximising return on investments (ROI). This means a consistency of print from the first to the last page, vividness of the colours and the capacity to automate where possible. Thereby reducing human error and positively impacting print schedules and ultimately being able to deliver more jobs.” Basile adds that PSPs should also consider the range of media types the press can handle. She says the machine should be able to accommodate various paper weights, sizes, textures, and finishes, setting out that a versatile toner-based press can handle different types of print jobs, from standard documents to marketing materials and specialty applications. With this, Basile says that often the only way of ensuring you can hit certain quality targets and customer requirements is by upgrading your kit, explaining that older machinery may not be able to deliver on certain demands. “Newer technologies tend to deliver sharper images, more accurate colours, and improved efficiency, allowing PSPs to A new investment should certainly have to pay its way by producing current work more efficiently and productively but look for new capabilities that attract new customers, new volume, and new profitable revenue Canon’s imagePRESS V1000 has reached over 320 installations across EMEA 320 82 email: news@printmonthly.co.uk September / October 2023 - Issue 344 FOCUS ON / DIGITAL TONER-BASED PRESSES Xeikon will soon launch CHEETAH 3.0, a next-generation technology that features a new ECO Toner created using over 60% high-grade recycled PET Factoid
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