When it comes to investing in new kit for your print business, this is never an easy process and can in fact be very overwhelming when you are met with a whole host of options, all promising more than the other and each looking like a solid choice. Filtering these down to a short list of sensible options is easier said than done, especially when it comes to market sectors where there is a wide array of high quality and reliable options. One such area is digital toner-based presses, a market that is home to some of the leading brand names in global print. Here, we speak with some of the most well-known manufacturers in this area to find out how to go about identifying the press that is right for you, as well as learn more about their latest solutions and how these machines could be the best way forward for your business. Automation And Growth First up is Xerox, a brand that has been synonymous with print for many years. Kevin O’Donnell, head of marketing for Graphic Communications and Production Systems in the UK, Ireland, and Nordics at Xerox, says there are certain qualities to look for when taking on a new digital press. “A new investment should certainly have to pay its way by producing current work more efficiently and productively but look for new capabilities that attract new customers, new volume, and new profitable revenue,” O’Donnell explains. “It used to be quality and price but most of today’s digital presses deliver market-acceptable output and a lower price alone may not reflect the best value for the print service provider (PSP), or their customer, so in my mind buyers should be looking in two areas. “First, automated operation. Xerox presses have high levels of automation in their DNA, reducing manual intervention, that self-monitor and adjust colour and image consistency on the fly and drive benchmark productivity, at Xerox we increasingly use new world technologies such as AI, machine learning, and analytics to achieve this. “Secondly, look for a platform for growth. Look for a digital press that goes beyond CMYK, not just additional colours like gold, silver, white, and fluorescents, as available on the Xerox Iridesse, Versant, and Primelink. They are fantastic but also a range of capabilities such as wider paper TAKING THE RIGHT TONE With digital toner-based presses regarded as a core component of many printing businesses, we speak with three manufacturers in this area to learn more about making the right choice when investing in new kit FOCUS ON / DIGITAL TONER-BASED PRESSES 81 September / October 2023 - Issue 344 www.printmonthly.co.uk ► Xerox says a digital press that goes beyond CMYK can help users access new markets
RkJQdWJsaXNoZXIy MjM0NDIxOA==