60 email: news@printmonthly.co.uk November / December 2024 - Issue 351 big fans of the UK Office series and with David Brent meant to be in the paper industry, we thought it would be fun to bring him along and let him interact with everybody. “People have enjoyed his jokes, have taken selfies with him, and overall, it has helped us stand out with something a bit different.” Discussing his reasoning for exhibiting at The Print Show, Duckworth added: “I’ve been coming to The Print Show for many years. Last year there was an incredible energy, and up till now we’ve been heavily in the R&D and building stages of the company. “We’re now in a really good position to showcase to the industry what we’ve been working on, how it can help printers, but also speak to companies and understand what problems businesses are facing, and what could be made more efficient and streamlined. “I think it’s been a massive learning curve for both us and the visitors so we can come together to build the best product possible.” Sales and Launches As well as new brands, the show was also a hub for many product launches and new investments. Fujifilm had the largest single exhibitor because I had been here before in a past life, I knew this would be one of the first exhibitions we had to exhibit at.” Another company looking to make a splash for the first time at The Print Show was Artworker, a software company which helps printers eliminate artwork issues and receive files from customers in a way smart and efficient way. On the first day of the show, Artworker brought along David Brent impersonator, Tim Oliver, to attract people to the stand and make exhibitors and visitors more aware of the Artworker brand. It was safe to say the character turned a few heads and caused a bit of chaos as he brought Ricky Gervais’ signature character to life at the show. Nate Duckworth, co-founder of Artworker, said: “Being ▲ Vivid exhibited with its largest ever stand at The Print Show where it showcased products like the Easymount Hybrid and its patented Veloton system of looking at things. “The company has got a really strong brand, it’s really open to collaboration and adapting its platform, plus it has lots of integrations such as our Toolbox of different APIs that help other printers sell more print.” Throughout social media and the trade press, many photos and reviews noted the fun addition of Print.com’s stroopwaffles, which demonstrated the show’s ability to make UK visitors feel they hadn’t missed out on similar experiences overseas earlier in the year. “It’s been great so far, day one we had loads of really great conversations with lots of potential new customers,” said Reid, adding: “As I mentioned before, I have a history in the print industry, and so The quality over quantity at this show has been unbelievable. Visitors have been very interested in our machines which has meant this has been a very good show for us THE PRINT SHOW REVIEW
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