59 November / December 2024 - Issue 351 www.printmonthly.co.uk THE PRINT SHOW REVIEW FROM STRENGTH TO STRENGTH Returning to the NEC in Birmingham for its eighth edition, The Print Show has continued to demonstrate its importance in the UK print industry With a number of sales announced at the show as well as an increased number of visitors compared to the past two years (4,012 reported this year), The Print Show 2024 has been hailed by many exhibitors and visitors as a great success. Taking place from September 17th to 19th at the NEC in Birmingham, the show built on the momentum and positive feelings from last year’s edition to cement itself as a key event in the print calendar. What was also refreshing at this year’s show was the variety and diversity of different companies all celebrating success in different ways. In this review we recap just some of that success as well as hear from exhibitors and visitors about what stood out to them at this year’s show. UK Debuts Following a year of events such as FESPA Global Print Expo and drupa print fair, The Print Show already had a lot of interest, especially for UK businesses which may not have been able to travel overseas to check out some of this year’s product launches. Building on these events, the show offered exhibitors the chance to not only channel certain communications directly to a UK audience, but also add more launches to a year already stacked with innovations. One company that made a big impression at the show, partly thanks to its very visual stand and its highly indulgent snacks, was Print.com, which used the exhibition as an opportunity to fully introduce itself to members of the UK print and signage industries. The print platform showed off its signature airline theme with large airport themed graphics along with staff dressed in vivid red and white uniforms. Team members or “the cabin crew” brought a bit of the Netherlands to Birmingham with the country’s signature stroopwaffles for visitors to enjoy for free. Launched in the UK earlier in year, The Print Show acted as a great opportunity to introduce Print.com to more potential “frequent flyers” and get the brand more recognised amongst print and marketing professionals. Speaking about the company’s offering at the show, Fiona Reid, country captain at Print.com, said: “I’ve personally worked in print for the past twenty odd years, and I think we really have a new and fresh way
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