After one of the Knowledge Zone sessions at this year’s The Print Show, the Print Monthly team struck up a conversation with a Marten Sims, senior lecturer at Arts University Bournemouth, and a speaker at the show who discussed encouraging the next generation into print. Speaking about the long-term value of print in marketing, Sims said: “The fact I’m more likely to keep hold of a takeaway menu that drops through my door than an email speaks volumes.” If you add special effects into the mixture, the chances of consumers taking notice of and keeping print increase further. Be it foiling, embossing, metallic finishes, or even effects to support the visually impaired, there are all manner of options available to print service providers (PSPs). In this feature, we speak with some of the manufacturers involved in printed special effects, learning more about what is possible when working with their technologies. Improve Your Value Coincidentally, just around the corner from the Knowledge Zone at The Print Show was Vivid Laminating Technologies, which has a selection of kit that can be used to add various special effects to printed work. Commercial director Lewis Evans says by introducing varied and creative finishes, PSPs can target new market segments and capture the interest of diverse consumer bases. “Expanding the range of special effects available to customers significantly enhances the perceived value of your product offerings,” says Evans. “One of the key advantages of special effects, such as foiling, embossing, or textured laminates, is their ability to offer a sense of exclusivity and luxury. Customers are increasingly drawn to products that stand out, and special effects provide a level of customisation and refinement that makes products feel bespoke. This personalised touch often helps businesses position themselves as premium brands, giving customers a reason to choose their products over competitors who may offer more conventional or standard printing solutions.” Evans adds: “Additionally, offering a wider range of special effects allows businesses to cater to niche markets that value high-quality, aesthetically unique products. In essence, by providing these options, you elevate your offerings, making them not only functional but also LET IT SHINE! Adding special effects to printed work not only makes the piece stand out but is also crucial for many end users. Print Monthly looks at some of the options available to print companies and the technology needed to make them happen SPECIAL EFFECTS 43 November / December 2024 - Issue 351 www.printmonthly.co.uk
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