From Christmas wrapping paper and Easter egg boxes to Halloween displays and Valentine’s Day cards, seasonal print comes in all forms. We pick out examples of this work and offer food for thought on future projects ‘TIS THE SEASON By the time this magazine comes to print, Mariah Carey will have almost defrosted and the Christmas season will be starting. It is pretty safe to say you will have seen some festive displays in supermarkets – which now seem to appear earlier each year – and thoughts will begin to turn to the big day in December. This time of year is always a busy one for print companies, with many kept busy with the production of festive items. While of course work such as greetings cards and wrapping paper are the standard for some, the reality is that Christmas, as well as other major seasonal events throughout the year, offer many more opportunities to those in print and graphics. In this special feature, Print Monthly takes a look at some recent examples of seasonal print work – be it Christmas or otherwise – to highlight how print services providers (PSPs) can work with their customers on all manner of projects. Feeling Festive Keeping with a festive theme for the time being, this is of course a hugely important time of the year for retailers, with shops keen to draw in customers from packed high streets and shopping centres. One way of doing this is by installing eye-catching graphics in and around their stores. One example of this is Capital INK Branding Solutions in the US, which worked with famous American retail chain Macy’s to create a colourful Christmas window display at its store in Philadelphia, Pennsylvania. The concept was not new for Capital INK, with the company having worked with the same shop on similar projects in previous years. Using its in-house Canon Colorado 1650, Capital INK printed the colourful graphics onto Drytac’s SpotOn White M50 monomeric PVC film. The company selected this material as it helped it to overcome a particular challenge with the application. “All the graphics were to be produced second surface and installed from the interior, but two of the windows have a permanent black border already installed as second surface,” Capital INK national sales director Dave Heit says, adding: “So, for these two windows, we were asked to install the graphics first surface. “The challenge was that Macy’s had recently added a clear security film to its storefront windows. We reached out to the security film’s technical team and were told that most adhesive vinyl applied over the security film would damage the film’s top layer or cause a haze effect upon the ▲ Capital INK Branding Solutions in the US worked with Macy’s on a Christmas window graphics project The client was extremely pleased that we found an adhesive product that worked for these windows. They were also happy with the end results of the installation and our commitment to providing the highest level of service and responsiveness 33 www.printmonthly.co.uk November / December 2024 - Issue 351 SEASONAL PRINT
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