63 November / December 2023 - Issue 345 www.printmonthly.co.uk TASTE FOR SUCCESS / TRADE PRINTERS areas we can develop to support them further, so please do get in touch with us and let us understand how we can more closely work together,” Hardeman says. A Full Service Outside of the traditional print market and Very Displays offers a range of portable display products. Among its portfolio is solutions for exhibition and events, retail and point of sale, fabric, and outdoor options. “We can supply our trade customers with the total package, cost-effective display hardware, and high-quality printed graphics if required,” explains Very Displays marketing manager Kirsty Corcoran, who adds: “We specialise in fabric printing and in the last year have heavily invested in industrial kit, including two new dye-sublimation 3.2m printers and an automated cutter. We also have UV printing capabilities at our large print facility. “We know what we’re good at and we stick to that, so our customers can lean on our years of expertise to provide their customers with a much wider variety of products without having to invest themselves. “Tube fabric display backwalls and flags are our print bread and butter, and with our industrial equipment and experienced finishers, why not save time, energy, and money and use us as another arm to your business. We also have a large stock holding of display hardware which means customers don’t have to tie up funds and use precious warehouse space to store a wide range of large-format products.” Aside from the product itself, Corcoran says Very can support its customers with marketing and sales initiatives. Very provides unbranded product imagery for websites and digital comms, unbranded selling brochures that can be overbranded with customer logos, hands-on product training at its showroom, and even unbranded e-shot templates. Corcoran describes this as an extra, free service it provides to help its trade customers to sell the product and in turn expand and grow in the large-format print sector. “By supplying the full service to our trade customers, we expand their capabilities, allowing them to say yes to all their customers’ needs and requests,” Corcoran says, adding: “This is further supported with our competitive trade pricing allowing healthy margins for our customers. “The main advantages of working with a trusted trade printer and supplier such as Very Displays is quite simply the ease and the extra routes to market that become available.” Plenty Of Choice This is just a selection of trade print companies active in the UK, with the industry having an excellent choice of expert companies to work with. To highlight just some of the other trade print businesses that stand out in the market, one of these is Marqetspace, an online trade printer that works exclusively with design and print companies. Operating as part of the UK-based Grafenia group, it has been providing print solutions to graphics professionals since 2001. Then there is Flexpress, which itself says that in a buyer’s market, print companies are spoilt for choice when it comes to trade printers, but finding just one company to fit all their needs, competitively, is a challenge. And of course, we can’t write about trade printers without a mention of Solopress’ Solopro trade print offering. This service provides a tailored service for printers’ needs. By becoming a Solopro member, users that spend over £20,000 a year on print have access to a dedicated account manager and the service is then built around specific requirements. As such, those companies looking to work with a trade printer should do their research to ensure that their potential new partner will deliver exactly what they and their own customers want. Whether it is moving into a new market to access increasing opportunities, or responding to the demands of customers, print companies can achieve all this and more – all without having to break the bank – by partnering up with a trade print business. After all, what is it that they say about strength in numbers – or that two heads are better than one? Very Displays breaks down its business into four key categories: exhibition and events, retail and POS, fabric solutions, and outdoor options Factoid ▼ Very Displays describes tube fabric display backwalls and flags as its print bread and butter ▼Very Displays supports customers across a number of key markets including retail and point of sale
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