to support you as much as we can. Our model allows customers to diversify and access markets they previously wouldn’t have been able to without significant investment in premises, machinery, and staffing.” Hardeman goes on to say that Route 1 Print fully understands and respects the challenges that companies are having with the current economic climate and how these are impacting, and indeed changing, the way some businesses operate. He explains that partnering with a trade print company like Route 1 Print will help customers get through the tough times and come out the other side stronger with a new fruitful partnership. “We have had plenty of fantastic success stories from supporting businesses to transition to a trade-printer-supported model,” Hardeman says, adding: “We also regularly check in and try to get to know our clients’ business so we can tailor support to them and we’re constantly updating our reseller tools to ensure we have a range of useful free resources our client can use to save time and spend it where it matters, with their customers.” With this, Hardeman adds that Route 1 Print is in constant contact with its customers to find out how it can improve and enhance its offering. He explains that this forms a key part of its future planning strategy and by listening to the customer, the company can respond better to their requirements and demands. “We’d like to just say thank you to our valued partners for their continued support, and that we always welcome feedback on mind,” Rowell says, adding: “We take pride in offering a robust API integration, a feature only available from a company deeply ingrained in technology. This allows customers to reduce expensive set-up costs, benefit from our manufacturing capabilities whilst helping them to reinvest and grow.” Rowell also talks up Tradeprint’s infrastructure and the network of print fulfillers across the UK, saying that this enables the company to provide businesses with the flexibility they need to continue with their expansion plans. “Trade printing will always have relevance in modern-day marketing and business growth, and finding a dependable print partner that offers high-quality print, amazing customer service, a wide product category, and the latest in print technology, all within a single identity can be challenging,” Rowell says. “Being able to outsource your print to a professional partner by way of a seamless transaction, allows them to redirect their focus, time, energy, and resources towards their core business activities.” Route To Success Another name synonymous with the UK trade print market is Route 1 Print, which, based in South Yorkshire, operates as an online trade printer and works exclusively with a wide range of print resellers. The company recently exhibited at The Print Show 2023, just along from Tradeprint, and drew plenty of interest from the passing crowds. “We like to consider ourselves as our customers' silent print partner by providing them not only with an extensive range of high-quality print products but also by supporting their business as much as possible,” Route 1 Print marketing lead Macauley Hardeman comments, adding: “Whether that is through our dedicated account managers or providing them with a range of free resources to save them time, we are always here for them.” So, what benefits are there to working with Route 1 Print? Hardeman says that there are many advantages to using a trade printer including full access to the company’s state-of-the-art technology. Hardeman explains that the company invests in all areas to offer the best products it can to its customers. “This allows us to offer competitive pricing and fast turnarounds so the print reseller can make a healthy margin whilst ensuring they meet their customers’ needs,” Hardeman explains. He continues: “Finally, we have a wide team of print professionals available to help, whether that is a member of our studio team conducting a free 30-point artwork check or an account manager helping you to find the right solution for a bespoke project. “If your business is thriving then that means ours is, so it’s in our best interest ▲ Tradeprint operates as part of The Cimpress Group Tradeprint was founded in Dundee, Scotland in 1997 1997 Being part of a strong network lets us provide a wide variety of products, allowing our customers to find everything they need in one place. It’s all about giving you great prices and convenience 62 email: news@printmonthly.co.uk November / December 2023 - Issue 345 TASTE FOR SUCCESS / TRADE PRINTERS
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