offering. This included VB Media and Venture Banners, Trade Embroidery, and The Online Print Coach with VB Media also already having been integrated with Solopress’ new API. Positive Feedback Colin Sinclair McDermott, aka The Online Print Coach has praised the role of trade shows for getting face to face with industry members and has already confirmed his place at the 2024 event. Returning to this year’s event, McDermott told us he was apprehensive about taking a slightly bigger stand but on the middle day of the event, he said: “I’m very happy that I did. It’s definitely proven to be more fruitful having more space to play with. “This year specifically has been a big focus on some new products that I’ve been launching. On top of the one-to-one coaching, I’ve launched a new podcast, and it’s nice having people coming onto the stand and telling me they’ve listened to the episodes and how much value they’ve got from that.” According to McDermott, the sense of collaboration and partnership is something that he saw a glimpse of at last year’s event, but is something he says really ramped up this year. “It’s been nice to see people ping pong between the stands, and we’re all cross-promoting each other and referring each other. We’re all fighting for the same cause and it’s really kicked in this year.” Reflecting on the feel of this year’s event, McDermott adds: “I think the vibe’s been fantastic this year, to be honest with you. The footfall over the past two days has been fantastic, I’ve not stopped. I’ve been in constant conversation from when the doors opened to when they closed last night and it’s very much been the same again today. There’s a nice atmosphere and a good mix. The feedback I’ve had from delegates that I’ve spoken to is that they feel the show has gotten bigger this year. There’s a good blend of suppliers here and it’s only going from strength to strength. I’m already excited for next year, so much so that I’ve already booked my stand. It’s been fantastic.” With such glowing feedback from exhibitors and visitors alike, it is promising to see that whilst the landscape for trade shows is certainly shifting, there is still an appetite and excitement for getting together with our peers and championing the industry as a whole. The dates for the 2024 event have been confirmed for September 17th to 19th at the NEC, Birmingham with the event continuing to grow year-on-year. ◄ xxxx www.printmonthly.co.uk 52 November / December 2023 - Issue 345 EVENT SPOTLIGHT / THE PRINT SHOW REVIEW There’s a good blend of suppliers here and it’s only going from strength to strength. I’m already excited for next year, so much so that I’ve already booked my stand. It’s been fantastic ► Trade Shows are a popular place to meet with new and existing clients and partners
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