48 November / December 2023 - Issue 345 It’s that simple.” As well as showcasing a range of new technology, Vivid also announced its partnership with Soyang Europe/Josero to demo its Veloblade Nexus range. “Soyang Europe is a company we’ve known for quite some time now and already have an existing relationship created with our Easymount range of laminators. Soyang is now going to be promoting and taking the Veloblade Nexus into its showroom to add to its impressive range,” Evans says, adding: “It’s a really great partnership and is two forward-thinking companies collaborating together to help the industry.” Resellers Perfect Colours and Colyer both launched HP Latex’s new additions to its range with the entry-level 630 printer series being revealed at 12pm on the first day of the event. Another company that extended its space for 2023 was Axzyra with the business also having exhibited at the event since its inception. This year, the company launched the new AX Ultra water-based single-pass machine, receiving a positive reception to the technology. Steve Woods, managing director of Axzyra told us on the final day of the event: “Unlike if you’re printing onto packaging or bags where you’re scanning, this will print up to 50 pieces a minute. You can either hand-feed it or have an automatic feeder on the bag and it’s really aimed at companies that want to get into printing packaging and bags quickly for customers. “You can personalise it with variable data so every bag or box can be different and it’s a really cost-effective and affordable piece of equipment.” On why now was the right time to launch this technology, Woods adds: “Axzyra as a company has been going since 2015 and we’ve slowly been looking at different niches in the market and we see single-pass, whether it’s water-based or UV, which we are also now offering, as the next step for decorating items instead of using scanning printers. This is why we think the time and technology is right in the market now.” Also showing for the first time was the Morgana 1180T flatbed cutting machine on the Morgana stand. This product has been around for some time but the new feature is four heads with tangential capabilities for cutting thicker stock. “This takes us into a higher bracket up to 3mm fluted board, which for the packaging industry offers a little bit more flexibility and solutions for customers,” explains Gavin Blakemore, UK national sales manager of Morgana Systems. “There’s been a very positive reaction. As I say, it’s been the first UK showing here and the range of Intec and Morgana cut crease products has been very popular; but having the ability to cut thicker stock has sparked interest with people able to do more within their industry. “For us, exhibiting is a big investment but having the draw to bring people in, and the timing of this show, was perfect for us to launch the new technology. The Print Show is a popular one and it’s been well received with the number of exhibitors here For us, exhibiting is a big investment but having the draw to bring people in, and the timing of this show, was perfect for us to launch the new technology launch new products and hardware. Liyu UK's presence couldn't be missed with the company taking up the most space in the exhibition hall, having extended its stand. Vivid Laminating Technologies also had its biggest-ever presence and used the space to showcase its new Hybrid Laminator in the Veloblade Nexus range, as well as its brand-new patented board loading solution. Speaking with Print Monthly on the first morning of the event, Lewis Evans, product manager at Vivid, said: “This is the biggest stand we’ve ever taken at The Print Show, it’s a nice location being right opposite the entrance as well. It’s been a great start to the morning and it’s been really nice and busy and it’s nice to see some great companies exhibiting this year as well.” Having exhibited at The Print Show since it first launched in 2015, Evans explained what it is about the event that makes the company keep returning: “We’ll go on data and the numbers are what matter really. There’s a show we dropped recently this year because we tried it two or three times and we’re not making any money or growing our database or helping our customers. “The Print Show, is one where we always do well. We always meet new customers, we always help our current customers, and we pick up a few ideas along the way. So for us, it’s a great show and the numbers always match up afterwards. We always do well, so we exhibit the following year. www.printmonthly.co.uk EVENT SPOTLIGHT / THE PRINT SHOW REVIEW Resellers Perfect Colours and Colyer both launched HP Latex’s new additions to its range with the entry-level 630 printer series being revealed at 12pm on the first day of the event Factoid ▲ Epson and SEDO partnered for the 2023 event to show a range of Epson kit
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