In the world of print, many key areas are driving the way in which businesses operate and are influencing the products they output. Sustainability, customisation, availability, and quality are all at the forefront of any product, but none more so than textiles. Sustainability may often seem like a buzz word or trend, but regardless of PR spins, eco-credentials are the driving force behind the majority of products and business practices today. The bad reputation of the fashion industry over the past few years has led to many headlines citing the sector as one of the world’s biggest pollutants. While publications such as The New York Times and many environmental experts have debunked this theory, the statistics and behaviours surrounding fast fashion have been in dire need of change for a long time. This coupled with the increased popularity of e-commerce, customisation, and USPs (unique selling points) has meant textile and garment printing has become more and more relevant. A company that has seen many of the changes within this sector is Resolute DTG, a UK supplier of DTF (direct to film) equipment and consumables. Colin Marsh, managing director at Resolute, says: “With its roots firmly in the garment decoration industry, Resolute was the first to bring DTF to the UK on a commercial scale. Resolute continues to be at the forefront with its range of equipment and DTF consumables, but more importantly, Resolute’s depth of knowledge in the DTF process is second to none. “Resolute has a legacy of R&D with team members travelling extensively to work with equipment manufacturers across the globe. Resolute supplies ink from Kodak and recently launched the new Dupont Artistri DTF inks exclusively in the UK, as well as its own tried and tested Resolute Premium brand.” Thanks to its company history and knowledge Resolute has been able to see the trends and opportunities that have arisen in the industry. While direct-to-garment (DTG) has been a staple of the relationship between print and fabrics, Resolute has been involved in some of the most recent innovations. “DTF has transformed the garment decoration market over the last couple of years,” says Marsh, adding: “Resolute have expert process knowledge which can be invaluable to those new to the process. As the technology continues to develop equipment it is becoming faster and more able to produce more linear metres per FABRICATING THE FUTURE As fabric printing becomes more popular, with textiles used for solutions like wide-format and garment printing, what should you consider in this vast and potentially lucrative market? Kornit Digital BUSINESS OPPORTUNITIES / TEXTILE AND GARMENT PRINT 71 Issue 342 - May / June 2023 email: news@printmonthly.co.uk
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