Perhaps what makes wide-format such an exciting prospect for print service providers (PSPs) is the huge array of work on offer. Be it a simple set of posters advertising a local fun run, or a nationwide advertising campaign of printed billboards, the level of demand for work in this area is astounding. With this in mind, it seems only right we pay tribute to the companies that operate in this market and the eye-catching and innovative applications they are tasked with creating day in, day out. Truth be told, we could dedicate an entire magazine to the incredible work in this area. Here, we celebrate some of the most recent, creative pieces from the wide-format print segment. Going for Gold Starting off big with Embrace Building Wraps, which, as its name gives away, focuses on the larger work in the wide-format market. A glance at the company’s website offers all manner of example, but we have managed to whittle this down to a smaller selection. First, a look back to last summer and the incredibly successful 2022 Commonwealth Games in Birmingham. To celebrate the occasion, Embrace was tasked with creating a number of digitally printed mesh PVC banners, which were then attached to buildings to spread the message of the Games. This project was based at Smallbrook Queensway Buildings in central Birmingham, featuring a main banner to the curved front elevation measuring 230m x 13m as the primary part. A lower-level banner at 70m x 3.4m, along with 14m x 13m and 19m x 4m side elevations and a 40m x 13m banner to the rear on the Hurst Street link bridge above the underpass complete the job. “Due to the scale of the largest printed wrap, it was not practical to use one giant banner, so we accurately split the install into seven smaller banners, each one measuring around 427sq m,” says Greg Forster, managing director of Embrace. “To mask the vertical perimeter detail and ties, our experts used tried-and-tested printed 500mm cover strips with heavy duty Velcro so that the install almost looks like one seamless wrap. “Another consideration on the complex front elevation was the need to precisely accommodate 49 external lights. Each light fitting measured 2m wide by 500mm high and needed to remain in-situ, protruding smartly through the printed wraps. THE BIGGER PICTURE One of the most popular expansion markets in recent years, we pay tribute to some of the impressive and creative work completed by companies in the colourful and ever-growing wide-format print sector 59 TASTE FOR SUCCESS / WIDE-FORMAT PRINT APPLICATIONS PT.1 Issue 342 - May / June 2023 email: news@printmonthly.co.uk ◄ Embrace Building Wraps produced digitally printed banners for Birmingham 2022
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