Print Monthly - March / April 2024 - Issue 347

54 email: news@printmonthly.co.uk March / April 2024 - Issue 347 With the current skills shortage and difficulty employing staff, Fujifilm has highlighted a need for new technologies to be as streamline and efficiently designed as possible in order to provide optimum ease for the user. Taro Aoki, head of digital press solutions at FUJIFILM EMEA, comments: “The introduction of the Revoria Press GC12500 marks a significant milestone for Fujifilm. It’s the market’s first B2, sheet-fed digital press using dry toner technology, and is the end result of years of R&D and accumulated technological expertise. “Building on the combined success of the Revoria series and the Jet Press 750S High Speed Model, it is the perfect addition to our growing range of digital presses to meet a wide variety of market demands, allowing us to offer the best of both toner and inkjet technology.” Also announced at the Peak Performance Print event was the new 46kUV Inkjet Printbar System. This product is a new, integrated print solution for industrial production for labels and packaging and features a drop-on-demand design to streamline workflow with fast, industry-leading printing speeds of up to 150 metres per minute. Utilising Fujifilm’s proprietary SAMBA printhead technology, the system has a native resolution of 1200dpi and can cover a range of label needs including printing individually unique QR codes as well as fonts as small as 2 point. Fujifilm also announced the launch of its Innovation Print Awards 2024 which give users of Fujifilm technology the opportunity to showcase their creativity. Having started out as an internal competition 17 years ago in the Asia-Pacific region, the Awards are now going global. Free to enter for anyone using Fujifilm’s technology, there are 13 print application categories that span a range of topics from books, brochures, and packaging, to wide-format, and direct mail. The winners will be revealed at drupa 2024. Speaking to Print Monthly at the event, Mark Stephenson, product manager at Fujifilm, reflected on the first day of Peak Performance Print 2024: “This is our third Peak Performance Print and it tends to be an annual thing but we’ve let the schedule slip a little this time because we wanted to wait to introduce our new toner B2+-size press the GC12500 along with lots of other technologies as well. “So we’ve had this morning five new announcements about either products, installations, or initiatives, so there’s lots of news and that’s what Peak Performance Print is all about.” One of the focuses of the day was to emphasise the manufacturer’s dedication to both toner and inkjet technologies and Stephenson adds: “We’ve been talking today about ‘the best of inkjet’ and ‘the best of toner' and we’ve got presses in both areas that meet specific needs. No one press can meet everybody’s specific needs and we know that diversity is important. So what we plan to do is do the very top quality and top performance that we can in both of those areas.” Also reflecting on the company’s impressive 90-year legacy and history within the industry, Stephenson introduced Fujifilm’s new official Company Purpose: Giving our World More Smiles. “What we’ve found is that companies that have a purpose are more highly regarded than companies that just have a mission statement that’s very grand and doesn’t really mean anything. “Here you’ll see in our Print Experience Centre we’ve got photo divisions, we’ve got the office printing for example as well, and if at the end of the day what we deliver to our customers, if it makes them smile then that’s a good thing to do!” We will be publishing our video coverage of the event over on our Print7 YouTube Channel. ▲Mark Stephenson, product manager at Fujifilm Europe ▼ Fujifilm has marked its 90th anniversary with a new Company Purpose: to give our world more smiles EVENT SPOTLIGHT: PEAK PERFORMANCE PRINT

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