dried quickly reducing downtime. What’s more, the newly developed water-based resin ink and True Rich Color 3 preset can be used together to achieve vibrant colour. During the reveal, Roland explained that as well as creating new opportunities for its customers, it believes this new offering will also attract new customers and says the launch “lays the foundations for future developments to come”. A quick-fire Q&A session with the press following the announcement uncovered the inspiration behind the launch of the resin model – customer demand, and Roland DG confirmed all the new models will be going on the road throughout 2023 to be showcased to new and existing customers. UK appearances will include the upcoming Sign & Digital UK show in March, and the FESPA Global Print Expo will provide a stage for the machines in Europe in May. The demand for these new machines look set to be popular with orders already having been made during the launch event. Ready, set, action! Once the cat was out of the bag, it was time to go and check out what these machines can do. We were broken up into groups and treated to a series of interactive activities to showcase the various applications possible with this technology. First up was a walk-through tour of the machines themselves which provided the opportunity to see the new ink pouches up close and touch and feel some of the applications produced on the machines. Next up and it was into the pits of the racetrack to watch HEXIS wrappers in action adding graphics to a Formula 1 car. This enabled us to see how smoothly the vinyl can be applied to the curvaceous shapes of the car, and the vibrant colours possible. In keeping with the F1 theme, visitors had the chance to try their hand in a virtual F1 race, as well as take a coach tour around the real-life track and experience every twist and turn. Another recent project completed using Roland’s TrueVIS range of printers was a collaboration with the manufacturer and two professional female skateboarders. Louisa Menke and Raisa Abal were approached by Roland to create bespoke designs to symbolise what skateboarding means to them. Editor of Dolores Magazine, Abal used collage to demonstrate themes of community, activism, sisterhood, and nature. Menke painted her design using acrylic paints and scanned the artwork in to be produced into graphics for the deck. The designs were created using a TrueVIS VG3-640 which is designed for the sign, graphics, and personalisation markets. Commenting on the launch of the new models within the TrueVIS portfolio, Tony Miller, president of Roland DG’s Global Sales and Marketing Division, says: “Consumer needs have and continue to change against a backdrop of fast-paced technological innovation, changes in social structure, and the growing awareness of environmental issues. As a result, printed graphics are increasingly required not only to transmit information, but to offer functionality and expressiveness that create positive impressions and experiences. “We are excited to support our customers through this changing landscape by launching an expansion to our TrueVIS line-up – offering more options and better, innovative solutions for all. No matter which printing technology they choose, our customers can count on the same industry leading TrueVIS quality of printing and reliability to produce across the full range.” 38 February / March 2023 - Issue 245 email: news@printmonthly.co.uk ◄The AP-640 is Roland DG’s first resin printer and is the result of consumer demand ◄Visitors had the opportunity to see first hand how the graphics produced using the technology are used on the F1 cars ▼Louisa Menke and Raisa Abal were approached by Roland to create bespoke deck designs EVENT SPOTLIGHT / ROLAND DG TRUEVIS LAUNCH
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