ENVIRONMENT / NEWS PrintMonthly printmonthly PrintMonthlyMagazine GET CARBON BALANCED Carbon Balanced Paper and Print was launched in 2010. Managed by CarbonCO for the paper and print industry, it provides a simple solution for brands and printers to account for the carbon emissions of their print and paper and offset these impacts with international conservation charity World Land Trust. To date, the initiatives have offset more than 250,000 tonnes of CO2, used by more than 5,000 businesses and protected 20,000 acres of high value conservation land, rich in biodiversity. With 52 certified Carbon Balanced Printers, CarbonCO works with companies of all sizes across the graphic arts and packaging sector. Balancing with WLT World Land Trust (WLT) is an international charity, founded in 1989, whose project partners have been instrumental in the purchase and protection of more than two million acres of tropical forest and other threatened habitats. The work of World Land Trust is actively supported by their passionate and dedicated patrons including Sir David Attenborough, Steve Backshall, and Chris Packham. Carbon is balanced (offset) through land purchase of ecologically important standing forests under imminent threat of clearance. Carbon is locked that would otherwise be released, and then these standing forests continue to absorb carbon from the atmosphere. Furthermore, this action preserves invaluable ecosystems and ensures the ongoing biodiversity in these regions. Protecting existing forest, through Reduced Emissions from Deforestation and Forest Degradation (REDD+), is World Land Trust’s preferred approach for biodiversity conservation. Carbon Balanced Paper and Print fund World Land Trust’s ecosystem protection and restoration projects in Vietnam, Mexico, Ecuador, and Guatemala. All of WLT’s forest protection and restoration projects have measurable, long-term local community benefits, a positive climate impact and significant biodiversity conservation value. More detail on the projects can be found at www.carbonbalancedpaper.com/wltprojects. Sir David Attenborough, WLT patron said: “The money that is given to the World Land Trust, in my estimation, has more effect on the wild world than almost anything I can think of.” Carbon Balanced Paper The simple solution is for organisations to balance the emissions of their paper consumption, creating a positive environmental impact while delivering a powerful message to their customers. By offsetting the average emissions of paper (616kg CO2e per tonne of paper) any paper product made in Europe can be balanced. Organisations just need to specify clearly to their printer that Carbon Balanced Paper must be used. For printers, the most cost-efficient way to order Carbon Balanced Paper is directly through one of the appointed paper merchants: Antalis, Denmaur, or Fedrigoni. However, any paper can also be Carbon Balanced directly through a public calculator at www.carbonbalancedpaper.com/ how-to-order. Organisations using Carbon Balanced Paper can use the World Land Trust logo on their printed products and receive certificates from World Land Trust, quantifying the amount of carbon balanced and the area of land that has been preserved. This is demonstrable action that organisations can show in carbon reduction, support of Word Land Trust, and biodiversity. Carbon Balanced Printers The higher mark of integrity is the Carbon Balanced Print logo. This can only be used by certified Carbon Balanced Printers. Additional to the paper is the printer’s own impact (footprint). Increasingly organisations and tenders are asking their supply chain to disclose their impacts and steps they are taking to reduce these through energy and resource efficiencies or offsetting. Becoming a certified Carbon Balanced Printer is a simple way for printers to cover all these bases. There are many tangible benefits to inteCarbon Balanced Paper is a simple way for brands to reduce the carbon impacts of their print and packaging, and for printers to differentiate themselves as leaders in sustainability by measuring, reporting, and offsetting their carbon emissions. CarbonCo tells us more… ▲ Mexico is one of the places where Carbon Balanced Paper and Print fund World Land Trust’s projects. Image: Roberto Pedraza Ruiz 18 email: news@printmonthly.co.uk March / April 2023 - Issue 341 CBP123456 www.carbonbalancedpaper.com
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