www.printmonthly.co.uk 73 July / August 2024 - Issue 349 PACKAGING MATERIALS PACK IT UP, PACK IT IN With the increase in demand for paper-based packaging showing no signs of slowing down, what are some of the latest materials in this sector to help your clients’ products stand out on the shelves? There has been no escaping the widespread shift to paper-based packaging. Whether this is popping open a can of Pringles without their famous metal bottom or opening a multipack of tissues in preparation for the hay fever season, more brands and retailers are turning their attention to what is possible with paper-based solutions. With this has come a noticeable increase in demand for printers offering such a service. As we all know, packaging has been a key growth area for a number of years now. Still, with the use of paper-based products on a continuous rise due to the fact that this offers a much more sustainable option, demand is higher than ever. Both print service providers (PSPs) and suppliers are having to respond. Here, we speak with several companies about their latest packaging materials and how these solutions can help PSPs capitalise on what has been one of the stand-out industry trends in recent years. Eco-conscious Technologies First up is Flint Group, which, in its own words, is dedicated to serving the global flexible packaging, paper and board, narrow web, and publication markets. Kari Raassina, senior director of product management Europe at Flint, says sustainability continues to dominate conversations in the paper packaging sector, with consumer demand and evolving regulations combining to encourage converters towards more eco-conscious technologies. “Businesses are increasingly expected to show that they care about this topic and actively demonstrate how they contribute to it,” Raassina says, adding: “Inks and coatings designed to minimise impact on the planet, in conjunction with more sustainable substrate choices, present the best route forward for printers to demonstrate concrete action in this area. “Most brands are aware of the environmental benefits of using renewable, recyclable, and compostable substrate materials. However, the role that ink and coating technology can play in supporting sustainability initiatives is too often overlooked. “As high-volume consumables, inks, and coatings can significantly contribute to a business’ environmental footprint. This means that prioritising low-carbon,
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