To put it simply, equipment investment of any kind should be thought through and planned out properly, no matter how much money you are thinking of spending. While the old adage of “spend money to make money” is certainly true, you should ensure you are spending your money on the right sort of equipment to maximise the impact of your investment. This is especially true when it comes to arguably the most crucial element of production: the actual press. With several technologies available to print service providers (PSPs), it is down to each company to establish which is best suited to their operation and the type of kit that will deliver the results they require. With this in mind, Print Monthly focuses on the toner-based equipment market, speaking with several manufacturers to learn more about the technology and how their latest products can help users expand and grow in a competitive market. High Versatility Up first is Fujifilm, with Taro Aoki, head of digital press solutions at Fujifilm Europe, and Mark Lawn, head of POD solutions, Fujifilm Graphics Europe, both offering guidance on toner-based machines. Starting with the stand-out benefits of toner-based machines, both Aoki and Lawn say the obvious advantage is the “extremely” high level of versatility that toner technology provides. This, they say, includes the ability to print ultra-short, on-demand work, even down to run-of-one applications. “Additionally, toner-based presses offer ease of operations, making them user-friendly and efficient for various printing tasks,” Aoki and Lawn say, adding: “Another notable benefit is the high quality of print they produce, ensuring crisp, vibrant, and professional results. “Furthermore, the ability to print with special colours such as pink, metallics, white, and clear ink is yet another crucial benefit. This affords the opportunity to create a range of highly creative and visually striking applications and speciality prints. The choices of media and the versatility of media supported by toner-based presses further extend their appeal, accommodating a wide variety of substrates and expanding the scope of potential projects.” So, what should PSPs be looking for when investing? Aoki and Lake say quality toner presses need to be able to deliver all of the aforementioned advantages and do SETTING THE TONE Running the rule over new developments in the market, what are some of the latest toner-based machines available to the industry and how can they help print companies grow? 69 TONER-BASED KIT July / August 2024 - Issue 349 www.printmonthly.co.uk
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