67 July / August 2024 - Issue 349 email: news@printmonthly.co.uk analyses user prompts for any potential copyright violations. “Our commitment to continuous review and updating prompt categories guarantees that our users can create confidently, knowing their work attaches to copyright laws,” Printbox says. Finally, Printbox sets out detail on Prompt Enhancer V1, which it says simplifies and improves the AI prompting process. This tool analyses user inputs and offers suggestions to refine prompts, which Printbox says in turn improves the quality and relevance of generated content. Printbox adds that the Prompt Enhancer feature is particularly useful for those users unfamiliar with specific terminology, providing intuitive suggestions and making the creation process more accessible and efficient. Jakub Kuśmider, head of product for Masterpiece AI at Printbox, adds: “Our latest AI advancements are designed to empower users by simplifying complex processes and ensuring high-quality, personalised results. “The Image-to-Image feature, enhanced copyright protection, and Prompt Enhancer V1 are part of our continuous journey to improve and simplify the personalised printing industry.” Supporting the Future While it is understandable that some still hold concerns about what sort of impact AI AI AND PRINT package designs to end users as virtual 3D files, offering a professional and personalised approach for fast approvals,” Hodgson says, adding: “It is also compatible with mobile devices for swift approvals whilst on the move.” Making Life Simple Also getting in on the AI act is Printbox, which specialises in personalised photo printing. Ahead of exhibiting at drupa, the company released details of several new developments related to AI, with visitors to the event finding out more about these on the company’s stand. Among these is Printbox’s updated ‘Image to Image’ feature, which it says “revolutionises” personalised invitations and other custom products by allowing users to transform their photos into stylised products. While still in development, this feature supports products such as ‘Masterpiece AI Invites’ for personalised birthday invitations and custom dog posters. In terms of how the feature works, users can upload pictures and describe the main object, with the AI then generating images in the selected style. Printbox says this process ensures that each creation is unique and tailored to individual preferences. Also new from Printbox is advanced AI-powered content moderation, with the overall aim of ensuring enhanced legal compliance and protecting user content. This system pre-moderates uploads, filtering out inappropriate material and ▲ The Scodix Ultra 2500 SHD, one of two Scodix presses that launched at Drupa, features the new Scodix AI ▲ Printbox says its latest AI advancements are designed to “empower” users will have on the industry, especially when it comes to people’s jobs, from what has been said here, it is becoming clearer that, when used correctly, AI can be a hugely useful asset that can support workers in their dayto-day work. This opinion was widely shared during the recent AI for Print Conference, hosted by Marcus Timson and Frazer Chesterman, the minds behind Future Print. Staged at the Møller Institute in Cambridge, the event welcomed 16 speakers from a range of markets to explore insights including using generative AI for content creation and market research, using AI to generate images and haptics for packaging, and even making accessing educational materials easier. Speaking on the day Timson admitted it is hard to know where to begin when discussing AI, given the fast-evolving nature of the space. He describes the current status of AI as being “at the summit of Mount Hype”, referring delegates to the Gartner Hype Cycle, comparing the current hype around AI to the hype around 3D printing in 2012. At present, Timson says generative AI is considered to be at the very top of its “hype cycle” and it is hoped AI can be used to bridge the technology gaps from what Timson described as “the great resignation”. Tying in with this, he says Gen Z are distracted, with print not even on their radar, proposing that AI could be used to solve the challenge of attracting young talent and position the industry as a forward-thinking technology adopter. One of the key messages from the day is that AI is not new; the concept has been around for some time now, it is now becoming more widely acknowledged, with its potential being realised thanks to large language models – such as those featured with chatbots – and generative AI, with ChatGPT serving as an example of this. Admittedly, the topic remains something of a minefield, with a lack of knowledge about the technology leading to some level of confusion about its core benefits. However, with AI now becoming more widely used, including by industry manufacturers, suppliers, and even print businesses, the advantages of AI are beginning to shine through.
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