65 July / August 2024 - Issue 349 email: news@printmonthly.co.uk It is probably fair to say that artificial intelligence, or AI if you would rather, has generated both positive and negative media coverage over the past few years. On the one side, we have been promised all manner of wonderful technologies that will make our lives easier, but on the other hand, concerns have been raised over the impact it could have on people’s jobs in the long-term. Make no mistake, AI is here and is very much here to stay, including in our industry, which has so long relied on the incredible skills of its dedicated workers. While we are some way off seeing robots “take over,” so to speak, we are now seeing elements of AI filter through into the industry, with some print service providers (PSPs) already starting to take advantage of these developments. So, what else can we expect from AI? Print Monthly picks out some current examples of AI working in the printing industry and considers how it will impact the market as we move further into the modern, digital world. Elevating Capabilities To begin, it is important to note that it is not just PSPs that are using AI to improve their offering, with manufacturers and suppliers also making moves into AI to strengthen and evolve their solutions. One such manufacturer is Scodix, which specialises in digital embellishment technologies. Ahead of Drupa 2024, Scodix announced two new presses, each of which will boast a new feature built using AI. Scodix AI, an automated embellishment creator tool. According to the manufacturer, the application will be used to help boost design capabilities for even the most un-savvy designers. “With Scodix already being market leaders in the embellishment sector, their extensive database of designs sets them apart from any competitors on the market and will help to make this new application a success on the market,” Scodix said in its pre-Drupa media comments. “Elevating capabilities for enhancing print even further, Scodix is the first to introduce AI technology for automating embellishment additions. Drawing from databases of Scodix-enhanced pages, it suggests intelligent, proven design options, whilst also providing data on cost-per-page so print buyers can create embellished designs quickly and intelligently.” Alongside Scodix AI is Scodix MLE (Multi-layer Enhancement), which the manufacturer says opens a whole new dimension for embellishments on uncoated INNOVATION AND INTELLIGENCE Capturing headlines inside and outside the industry, there is no mistaking the buzz around artificial intelligence. But what advantages does it offer to print companies? Print Monthly investigates… AI AND PRINT
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