SETTING THE GREEN STANDARD It’s no secret that the environment and sustainability have been hot topics within the print industry for many years. In recent years the subject has somewhat gone up a notch with more companies than ever incorporating sustainability into their marketing collateral, in their exhibition stand designs, on social media, and in the branding of products. As a result, there have been more cases reported of greenwashing (making unsubstantiated or misleading claims about the environmental benefits of a product or initiative) and in turn greenhushing (the term for companies unwilling to publicise their net zero targets or other sustainable activities for fear of being called out for unsubstantiated claims). This is not the case however for Anglia Print, a company that puts its money where its mouth is when it comes to sustainability more than most. For Anglia Print, sustainability is very much a part of the company’s identity. In fact, its focus on minimising impact on the environment dates all the way back to 2004. Coincidentally, 2004 is the year the company’s current director, John Popely joined having served as an apprentice in print finishing at Clays starting in 1980, working later at William Clowes, and then in customer accounts with Polestar. The business’ history dates back to 1978 when it was founded by John’s father Fred Popely as Anglia Printing Services, becoming Anglia Print 30 years later in 2008. Today, Anglia Print has six members of staff and operates from a 140sq m unit on an industrial estate on the Norfolk/Suffolk border as well as from an administration office in Norwich. The company provides design, commercial printing, advertising-funded magazines, litho, and digital printing services with in-house finishing. Clients include organisations like Greenpeace, Friends of the Earth, National Geographic, The Green Party, arts organisations, and Pride, as well as business enterprises across the UK and small batch jobs for individuals. Rather than being a marketing ploy, for Anglia Print, everything the company does is geared towards minimising impact on the environment, regardless of the inconvenience to the business. This includes its printing technology with all its products printed on presses that are powered by 100% renewable energy and no chemistry used in production is harmful to the environment. Having been committed to reducing its impact on the environment for over two decades, we speak to director of Anglia Print, John Popely to find out more about the initiatives and accreditations the company has achieved 39 www.printmonthly.co.uk July / August 2024 - Issue 349 ► John Popely, director of Anglia Print with the company's IEMA Award To be judged the best in the world as the most sustainable organisation by experts who set the standard for what worldwide environmental standards are was something special COMPANY SPOTLIGHT / ANGLIA PRINT
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