ENVIRONMENT / NEWS 18 email: news@printmonthly.co.uk PrintMonthly printmonthly PrintMonthlyMagazine July / August 2024 - Issue 349 Climate campaigner Jonathon Porritt has raised concerns over a lack of awareness of the sustainable qualities of print and paper, calling on the industry to continue to champion its planet-friendly qualities. Speaking at the Carbon Balanced Paper 2024 Partner’s Meeting, Porritt joined experts from Carbon Balanced Print and Paper programme and World Land Trust for a discussion on the current situation. Porritt hit out at the “worst year ever” in terms of manifestations of the climate crisis, highlighting how climate records are being broken on an almost daily basis and the need to address this. However, he praised the work being done within the print industry and for companies wanting to become more sustainable, saying this should be recognised by consumers - if they can change their preconceived conceptions of the sector. Porritt finished with a plea to the paper and print sector to continue its sustainable journey to the point where it cuts out all use of fossil fuels. He says: “The real test is how soon the paper industry can get rid of every last burn of gas that’s being used today.” By Rob Fletcher Lack of awareness of print’s sustainability CarbonCO says its carbon balanced print and paper programme is also now used by over 5,000 brands Since adopting the scheme into its comprehensive carbon policy in 2016, Denmaur has sold 200,000 tonnes of Carbon Balanced Paper. Carbon Balanced Paper enables participants to offset the emissions of the paper in their media communications and supports the activities of the World Land Trust (WLT). It’s taken little over two years for Denmaur to double its 100,000 milestone which was achieved in March 2022. Danny Doogan, marketing and sustainability director at Denmaur, comments: “The growth of our Carbon Balanced Paper sales is definitely a reaction to how the print industry is continuing to raise its sustainability profile, but it’s also reflective of how end-users increasingly want to reduce their impacts and promote the sustainability of their printed media.” Denmaur, an SBTi-validated business, uses WLT’s Carbon Balanced programme as part of its carbon action strategy which means continuously reducing and offsetting its carbon footprint. Paul Opie, partnership director for Carbon Co, which managed Carbon Balanced Paper for WLT, adds: “The Carbon Balanced Paper and Print Programme gives leading, environmentally focused businesses in the print and paper industry an essential tool to deliver positive action today.” 200,000 tonnes of Carbon Balanced Paper sales Denmaur has hit 200,000 sales of its Carbon Balanced Paper. Pictured: Denmaur’s Bescot site Industry group Two Sides called for greater vigilance of greenwashing claims after research found over 2,500 companies were communicating inaccurate messages to their customers. According to Two Sides, over 2,650 organisations were found to be communicating greenwashing, though more than 1,180 have now removed misleading anti-paper statements. In Europe, to date, 749 companies have removed unsubstantiated claims about paper such as AXA Insurance, Calor Gas, O2 Telefonica, Menton, Bredband 2, and Citygross. Two Sides is now calling on other businesses that are misleading their customers over the sustainable qualities of print to take similar action and be more accurate in their messaging. The group gives the example of “misleading and unsubstantiated” environmental marketing messages such as: ‘Go Green – Go Paperless’ or ‘Choose e-billing and help save a tree’. Jonathan Tame, managing director for Two Sides Europe, explains: “Far from ‘saving trees,’ a healthy market for forest products such as paper encourages the long-term growth of forests through sustainable forest management. Many of the organisations we challenge are surprised to learn that European forests have actually been growing by 1,500 football pitches every day.” Warning over increased greenwashing More than 1,100 companies removed greenwashing claims after being contacted by Two Sides Manufacturer of inkjet ink, JETRIX printers, and media, InkTec’s PEB pigment ink has achieved Green Guard Certification. The certification is described by InkTec as marking a significant achievement in environmental safety and sustainability standards. Green Guard Certification is an internationally recognised mark for products to show that they meet stringent chemical emissions standards and are able to contribute to healthier indoor environments. The ink is ideal for Epson, Mimaki, and Roland printers with Epson Piezo Heads such as the Epson Stylus 7000/9000/9500, the Mimaki JV22, JV33-160A & JV4130/160/180, and Roland FP-740 and Hi-Fi JetPro FJ740, Pro II 540/640. According to InkTec, its PEB pigment ink is known for its vibrant colours, durability, and compatibility with a wide range of printing applications, and with the new Green Guard certification, customers can now be assured PEB ink supports a healthier indoor environment. Joey Kim, managing director of InkTec, comments: “We are incredibly proud to receive the Green Guard certification for our PEB pigment ink. This achievement reflects our ongoing dedication to innovation and sustainability, ensuring that our products meet the highest standards of environmental safety.” InkTec’s Pigment Ink receives Certification InkTec’s PEB pigment inks have achieved Green Guard Certification By Rob Fletcher By Rob Fletcher By Carys Evans
RkJQdWJsaXNoZXIy MjM0NDIxOA==