50 email: news@printmonthly.co.uk July / August 2023 - Issue 343 challenge is “keeping it all going, keeping it fresh, keeping everyone engaged, and finding the next area for profit”. With trends and demands changing constantly, especially in the labels and packaging sector where products are increasingly needing to stand out and cut through the noise to reach consumers, Baker says the skill is to spot the trends that will bring real value rather than jumping on something that could be what he describes as “actually part of the race to the bottom”. A Family Affair Since its inception, the business has been family-run and this is not something that will end with Steve as his two sons Harry and Tom are now in the business too. This foundation is something Baker says he is most proud of within the company, alongside its reputation in the market, support of loyal charities and the community, and its fantastic, loyal customers. “For me, the overriding thing now is that both of my boys, Harry and Tom are in the business. “The fact that they are here because they want to be and are really playing a part in pushing the business onto the next level, gives the business long-term stability and removes any exit plan worries!” Having his boys on board will also free Baker up to improve his golf handicap and enjoy some more holidays – so he hopes! Reflecting on future plans for the business, Baker says the company will be looking to expand further in all departments. “The plan with labels will be looking at the latest digital technologies, hybrid presses, and more automation; and the plan for BakPac will be to increase our technical offering and to spot new market areas. “We are also thinking more about the long-term legacy of the business and will be launching our own charity foundation with this being our 50th year.” In the autumn of this year, Baker Labels will be exhibiting at The Print Show for the first time. Taking place from September 19th to 21st at the NEC, Birmingham, the event is the only exhibition dedicated to print in the UK. “Exhibiting at The Print Show 2023 is a new venture for us and is something we have never done before,” Baker explains. “We’re looking to open doors in the commercial print industry and show them where there are growing opportunities in labels if you use the right trade supplier. “It’s an opportunity to share our knowledge and capabilities, and encourage commercial printers to expand what they offer their customers without the risk of capital investment in new presses.” COMPANY SPOTLIGHT / BAKER LABELS
RkJQdWJsaXNoZXIy MjM0NDIxOA==