35 www.printmonthly.co.uk July / August 2023 - Issue 343 fter a few years of disruption and hesitation, the FESPA Global Print Expo returned to Munich in May, leading to a slew of announcements, meetings, and collaborations. After a quieter return in 2021, and a strong but challenging show in 2022, this year felt like the exhibition had truly returned as individuals and businesses from around the world were now able to travel and experience an authentic reunion. Many manufacturers and brands went bigger and bolder with their stands than in previous years, with the likes of Durst bringing big robotic innovations and Sun Chemical, Canon, HP, and Mimaki designing visually open and inviting stands. While some went bold on graphics and experiences, other manufacturers like swissQprint, Fujifilm, Roland, and Agfa brought a large range of impressive kit that filled the stands with enticing prints and process demonstrations. While the exhibition has traditionally been dedicated to speciality print, signage, and visual communications, the 2023 show demonstrated the extreme versatility of the industry by showcasing solutions in the worlds of labels, textiles, software, sustainability, and personalisation. ‘New Perspectives’ This year’s show focused on the theme of ‘New Perspectives’, an aspect that could be felt throughout the five halls in Messe Munich. Many businesses approached this in different ways, whether that be through technology, new products, or simple ideologies. Speaking to Print Monthly at the show, senior director of marketing and innovation at Canon EMEA, Jennifer Kolloczek, said: “New perspectives and innovation are exactly what we are showing here and hopefully everyone who is visiting feels that. “New perspectives for our customers can be how they can diversify their solutions, but also literally provide new perspectives with our raised and new level printing offered by our Arizona line. We’re constantly innovating and trying to reinvent ourselves because that’s exactly what our customers have to do to stay relevant.” A company that exhibited in the Personalisation Experience section of the show, Printbox, used its stand to expand its reach throughout Europe and help a variety of potential customers by using its online solution for books and photo albums. Account executive for company, Krzysztof Szczepañczyk, said: “Our smart creation tool which we developed three years ago is following this new trend of AI, which we are now investing into in order to help further push personalisation. “The simplicity of our solution gives many new perspectives as it saves so much time and labour and gives people FESPA GLOBAL PRINT EXPO MAKES A BIG SPLASH IN MUNICH The FESPA Global Print Expo and European Sign Expo returned to Munich for its biggest exhibition since 2019 with exhibitors collaborating with partners and launching new kit that places them in new sectors EVENT SPOTLIGHT / FESPA GLOBAL PRINT EXPO 2023
RkJQdWJsaXNoZXIy MjM0NDIxOA==