INDUSTRY / NEWS 8 email: editor@printmonthly.co.uk January / February 2025 - Issue 352 PrintMonthly printmonthly PrintMonthlyMagazine The Independent Print Industries Association (IPIA) has finalised the ‘A New Narrative for Print’ white paper, which calls on the industry to permanently shift the perception of print by end-users, consumer audiences, and related sectors. The project utilises innovative digital data acquisition and analysis technology to attempt to determine print’s role alongside digital channels and the application of print across other sectors. The data for the publication was gathered over a 12-month period and included over 12,000 data points. The final publication gives a detailed picture of how the print industry is perceived by consumers and key print-buying markets across a range of metrics including effectiveness, trust, and sustainability. It also analyses the perceived role of print within multi-channel marketing campaigns. Among the findings from the publication, the gathered research also suggests that there is a lack of recognition among consumers about the role print plays in everyday lives. The IPIA has announced that it is launching a social media campaign to tackle this issue. With the slogan “Print Made This”, the campaign will point to the role of print in people’s lives and its ability to make lasting memories and increase consumer engagement. The IPIA will also engage with a range of stakeholders identified by the white paper as being important influencers of industry and public perceptions who are directly generating and influencing conversations and content in their respective sectors. 50 individuals have been identified across the marketing, advertising, design, fashion, textiles, and photography industries. By Jonathan Pert IPIA challenges print perceptions The IPIA has launched the “Print Made This” social media campaign Members from across the print industry virtually gathered online for the 12th annual Girls Who Print Day conference on November 7th. The online event organised by Girls Who Print, reportedly the largest network of women in the print and graphics industry, had a theme of “#GIRLPOWER” this year, with participants and the wider industry encouraged to share stories of female empowerment within print online A range of sessions and talks were presented during the event from women in the industry, including a Q&A session with former Print Monthly editor, Carys Evans. There were also three awards presented during the conference, namely the Rising Star Award for young members of the print industry, the Ally Award for an individual seen to encourage gender inclusion, and the Girlie Award for an individual demonstrating leadership and community service. Girls Who Print Awards highlights empowerment [L to R] Award recipients Ryan LeFebvre, Kiki Heron, and Christine Hagopian The 14th annual Power of Print seminar, organised by paper advocacy group, Two Sides, and the British Printing Industries Federations (BPIF), has once again given members of the industry a day of thought-provoking presentations that showcase the power, but this year especially, the potential of print. Mathew Faulkner, EMEA director of marketing and innovation for Canon Europe’s Wide Format division, presented insights from its Power to Move research which has looked at the role of print in the future of consumerism and manufacturing. Faulkner, like many other speakers, touched on the differences with upcoming generations and the values and ways they can be communicated with. Faulkner and the research from Canon, stressed that print can represent a more “nuanced” way to target audiences and can be used as a mid-point/connector to a customer journey rather than just the first or final stage. Other presentations from organisations such as Tony’s Chocolonely, the DMA, Touch, and NOA, all highlighted that print cannot simply be measured by one metric and that the physical effect of print and the environmental benefit of print and paper-based products can provide huge benefits to both brands and consumers. Towards the end of the day, Jonathon Porritt, CBE, founder of Green Futures, made an impactful presentation about the critical moment the world finds itself in regarding climate change. Despite the bleak outlook of rising temperatures and Porritt’s thoughts on the results of the US election, Porritt did assure those watching that many innovative and potentially game-changing solutions are being created throughout the world. The huge potential of print Fedrigoni Special Papers has launched the eighth edition of its Fedrigoni 365 calendar for 2025, in a scheme which has raised over £35,000 for charity. The finished designs are specially printed within books in limited batches, with the proceeds of sales going to charity. Profits this year will be donated to the Alzheimer Society. 730 creatives from around the world reportedly contributed to the latest edition of Fedrigoni 365. Fedrigoni ‘celebrates differences’ with new custom calendar Fedrigoni's 365 annual publication explores the concept of opposites By David Osgar Rachel Aldighieri from the DMA gave a presentation on creativity and measurement effectiveness in mail
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