43 January / February 2025 - Issue 352 www.printmonthly.co.uk COLOUR MANAGEMENT PROVIDING EFFECTIVE COLOUR Colour matching is critically important in all lines of print, especially in projects featuring famous brands. Here, we look at how the latest developments with colour management software can help improve overall accuracy When thinking about iconic colours, minds may be drawn to the famous red of Coca-Cola, the yellow arches of McDonald’s, or even the red, white, and blue of Tesco. Those creating printed work for such brands are constantly under pressure to make sure they match these colours in print, as eagleeyed consumers will almost certainly notice if these famous colours are not on point. While this is not an easy task for small-format work, it can be even more challenging for wide-format print companies, with larger applications often being harder to colour match than smaller-format print work. For this reason, using quality colour management software is key if you are to keep on brand with iconic colours and deliver print in line with the customer’s wider image. Print Monthly speaks with several suppliers and developers within the colour management sector to find out more about the latest software launches and updates in this space, analysing how this can help print companies hit accurate colour on each job, no matter the size of the piece they are working on. Cost Efficiency Up first to comment is Four Pees, which is an integrator of software solutions, offering a range of colour management products that can be integrated within production setups. Among its portfolio of solutions is CoPra, billed as the “control centre” for all colour profiling tasks, delivering profiles with just a few clicks and user-friendly tools. Also from Four Pees is ColorAnt, a total solution for measuring, analysing, and processing colour management, for the optimisation of the creation of ICC colour profiles. In addition, Four Pees offer ZePrA, a colour server for direct colour analysis and fast, error-free, and cost-effective creation of Device Links profiles. Tom Peire, chief executive of Four Pees and chief evangelist of its Atomyx print production management platform, says investment in new and quality colour management software should be seen as key to print businesses of all shapes and sizes. “Good quality, up-to-date colour management systems ensure cost efficiency, quality consistency, and a
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