27 www.printmonthly.co.uk January / February 2024 - Issue 346 on the topic. He also hopes to support the IPIA as a council member on all things sustainability. Both the Cimpress Group and Tradeprint are on a focused and dedicated sustainability journey with Rowell leading the charge. The aim is to eliminate 100% of problematic plastics and use only 100% recyclable packaging by 2025. The Group also has the goal of achieving net zero emissions by 2040 with Tradeprint’s efforts contributing towards this. One area that the company is striving to improve its impact in is with the hardware it uses and in September 2022, Tradeprint first began working with HP Latex – partly due to its own search for sustainable solutions, but also in response to increasing demand for environmentally friendly print from customers. Not a company to do things by halves, Tradeprint dipped its toe into this area of print by investing in not one, but five HP Latex printers. This came about when Tayprint, one of Tradeprint’s main suppliers, liquidated, enabling Tradeprint to take ownership of the machines and begin work almost immediately. The acquisition saw Tradeprint take on two HP Latex R2000 flatbed printers, a HP Latex 570 large-format printer, and two HP Latex 3600 large-format printers all of which were installed by reseller Perfect Colours. Tradeprint has also been able to make use of HP’s cartridge and printhead takeback programme offered through the HP Planet Partners initiative. Rowell says one of the best things about working with HP, and HP Latex in particular, is their approach to greenwashing which he describes as reassuring. “We buy into HP Latex’s sustainable approach with the energy efficient devices, water-based odourless inks, and the cartridge takeback scheme,” Rowell says, adding: “HP Latex provides several advantages when you consider sustainability; we don’t need special ventilation on the shop floor, the prints are odourless and there’s no reactive monomer chemistry. COMPANY SPOTLIGHT / TRADEPRINT HP Latex provides several advantages when you consider sustainability; we don’t need special ventilation on the shop floor, the prints are odourless, and there’s no reactive monomer chemistry (L to R) Paul Bisland, Print Week Highly Commended Trainee of the year 2023, and Anthony Rowell ►
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