Editorial: 0117 980 5040 Sales: 0117 960 3255 BUSINESS / NEWS email: news@signlink.co.uk 9 Issue 249 - October / November 2023 Route Media which is part of Dragon Group has demonstrated its continued growth throughout Wales with partnerships including a West Wales bus network. Earlier in the year Dragon Group was formed via the amalgamation of Dragon Signs, Route Media, Colour Studios (based in Bath), and Sportin Wales under one group. Route Media has continued to expand over the past two years becoming a major supplier of out-ofhome (OOH) and digital out-of-home (DOOH) in areas like Cardiff and Newport. The expansion has seen new installations in the previously mentioned cities as well as in Colwyn Bay, Wrexham, Rhyl, Llandudno, Bangor, and Swansea. Route’s partnership with a West Wales bus network means ten vehicles will be installed with streetliner and rear signage that will be visible to around 10 million people a year. Route Media has also recently announced a collaboration with media owner iQOOH meaning its clients can take advantage of new DOOH opportunities in Cardiff and Flintshire. Designs receives £100K Government R&D tax relief Hull-based design and signage company Designs Signage Solutions has received £100,000 in R&D tax relief from the Government following its work developing 3D scanning technology and new sustainable solutions. The 3D imaging technology is able to map a surface to help in the planning and applications of signage designs. Previously the work required older techniques such as using hand drawings and mask taping. The new solution is particularly useful for curved surfaces as the scans take these surfaces into account rather than relying on flat designs. R&D tax relief has been a growing form of investment for businesses in print and signage, two areas which are seeing significant innovations are regarding green products and automation. The scheme was introduced in 2000 to incentivise innovation resulting in either reduction in a corporation tax or a cash lump sum. Managing director for Designs, Rob Daysley, says: “We’re in a very competitive market, and so we need to create our own niches and efficiencies to ensure we can continue to grow. “That’s why we do so much R&D work and the money we receive gets put back into the business and capital investment. Our whole senior leadership team is always looking at R&D and ways we can improve and have a point of difference over our competitors.” Designs also developed its range of sustainable event signage which is easier to store, reuse, and be recycled. Designs Signage Solutions has received significant R&D tax relief from the Government Route Media’s digital screen in Wrexham joins the company’s network of over 700 sites Route Media continues to expand Leading Edge scores with Liversedge FC West Yorkshire-based Leading Edge Signage and Graphics has agreed a deal to become the new stadium naming rights partner of Northern Premier League football club Liversedge FC. Under the arrangement, the team’s home stadium will now be known as the Leading Edge Clayborn Stadium. Leading Edge will renovate all diectional and information signage and branding across the stadium, both externally and internally. This will include installing a series of 100 new signs. The work includes perimeter boards for sponsors, as well as graphic design and artwork services. The company will also provide a graphic design and artwork service to businesses wishing to take out perimeter board sponsorship at the stadium, which is located on Quaker Lane in Cleckheaton. Matthew Evans, managing director of Leading Edge, says: “Investing in the stadium and the club further strengthens our ties to the area and supports our aims of creating a positive impact on the local economy while fostering a sense of pride among our employees.” The Liversedge FC naming rights deal will run for three years Brett Martin highlights Scottish dedication Manufacturer of specialist plastic products, Brett Martin, has highlighted its investment in supporting merchant businesses in Scotland. Operating from its Cumbernauld distribution hub, the company has invested in a fleet of new delivery trucks and offers a delivery service of two-to-three working days to main cities, towns, and ports. Brett Martin also offers a direct-to-site delivery service and call and collect options for emergency situations. Having been operating its depot in Scotland for 50 years, the company understands the market and the challenges its customers face and says: “it’s all about first-class customer service, flexibility, on time deliveries, and stock availability”. To deliver on these needs, the company is committed to helping merchants increase sales and can support with point of sale display materials such as banners, product display boards, and product literature. Something Brett Martin offers is a focused plumbing and drainage package for those operating within this industry. Brett Martin has highlighted its offering for builder merchants in Scotland By David Osgar By David Osgar
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