Window graphics play a major role in today’s modern marketing mix. It is hard to imagine walking down the high street or through a shopping centre without colourful and eye-catching displays covering the window of shops, cafes, and restaurants that line your route. Marketing may indeed be one of the stand-out uses for window graphics, these applications can also be used for interior and exterior décor, as well as art projects and even covering up work taking place inside a building. What this means for sign-makers and wide-format print companies is opportunity, but with this comes competition. In this feature, SignLink explores how businesses can gain a key advantage in the market and picks out some of the latest solutions to help them in their quest. Ease Of Use First up to offer guidance is Drytac, which stocks a wide range of films that can be used in all manner of window graphic projects. Kieran Blacknall, academy manager at Drytac, explains the market has become more accessible due to the quality of products now available to sign-makers. While this has made work easier to take on, it has increased the level of competition in what is already a busy sector. “Sign-makers and wide-format print companies are discovering how easy it is to sell ‘ease of use’ products to their customers, saving time and money for all involved,” Blacknall explains, adding: “Professional installation of window graphics is no longer a requirement for purchase.” Blacknall goes on to say that Drytac has noted a lot of demand for creative application solutions that are easily repositionable, can be applied with ease, and are bubble-free, making installation even easier for users. “We are keen to deliver products that make life easier for our own clients and also makes the process easier for their customers,” Blacknall says, adding: “For example, bubble-free and permanently removable media can be installed by most end-users with great results, saving on the cost of installation. “High quality materials stand out to printers, installers, and end-users. They build confidence in the product and the brand. Using the latest technology and machinery gives you an advantage over the competition when you can offer something they can’t.” With this, Blacknall draws attention to some of the most popular products available from Drytac. The stand-out range CLEAR OPPORTUNITIES From retail displays to art installations, window graphics come in all shapes and sizes. Here, we take a closer look at the market and find out how sign-makers can move ahead of their competition SpotOn White M50 is one of five films in Drytac’s SpotOn range ► 45 Issue 249 - October / November 2023 email: news@signlink.co.uk MARKET TRENDS / WINDOW GRAPHICS
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