43 Issue 249 - October / November 2023 email: news@signlink.co.uk skillset needed is practically identical to those used for vehicles and the market is underdeveloped and thus full of potential.” When it comes to material choice, Somper says this is critical for any time of wrapping work or application. He explains wrapping introduces stresses into applied materials that lesser formulations struggle to live with, adding that even if the application is successful, failure in the short-term is a very real possibility. “Materials for wrapping are drawn from the quality end of the formulations spectrum and for a whole range of good reasons,” Somper says, continuing: “Cheaper material typically features marginal adhesives that are not designed to make wrappers’ lives easier. “The time spent struggling with an inferior material and the prospect of failure and loss of reputation really do question the wisdom of scrimping.” With this, he points to some of the materials available from Metamark that he says offer reliable and quality solutions to wrappers. Metamark has recently introduced a premium cast wrapping film in the form of MetaCast MCX, which is expressly designed and formulated for wrap professionals delivering colour-change wraps to the automotive markets. “The available colours closely match some of the world’s most desirable OEM finishes and others are homages to classic colours past,” Somper says, adding: “The product is technically advanced and designed to offer experienced wrappers the best application experience possible with a modern wrapping film. The results are exemplary and fully reflect the premium markets’ expectations in terms of quality and durability.” For additional support with wrapping work, Metamark now offers aspiring wrappers and those long established on wrapping’s learning curve a program of training delivered via the Metamark Academy. The Academy offers its full program at its own premises or can be engaged to visit customer sites if required. The program delivers application and technical training on all Metamark products including the company’s paint protection films. Speaking with three leading suppliers in this market, two things become clear. First, there are plenty of opportunities for wrappers outside the more traditional vehicle wrapping sector waiting to be explored. Second, wrappers have a wide range of materials at their disposal to take on new and innovative projects. Speak with your customers about how wrapping can help them in a range of projects and talk to suppliers to identify the best and most effective solutions that will allow you to deliver high quality work. ► Bodyfence from Hexis allows wrappers to protect paintwork on cars from external damage FOCUS ON / VINYL WRAPPING MATERIALS ► Metamark says wrappers should consider looking beyond traditional vehicle wraps to take on other projects such as boat wraps
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