APPLICATIONS / NEWS email: news@signlink.co.uk 10 Issue 249 - October / November 2023 www.signlink.co.uk Wide-format specialist MacroArt has completed its largest wrap project to date, creating and installing a 280sq m mural installation at the worldfamous Blenheim Palace. Working alongside Creative Gravy, the 12m-high piece was produced to cover essential repairs being made to the Flagstaff. The wrap features a collection of art created by 30 budding artists from across Oxford, aged between eight and 25. Printed on MacroArt’s Durst 512R, the mural was stitched together before being installed on the outside of the building that was the birthplace of Sir Winston Chuchill. The impressive mural took the MacroArt team three days to construct, one day to install, and two days to build the framework behind it to ensure it remains in place and holds up against the elements. MacroArt’s group account director, Mike Hamling, comments; “Not only is this our biggest installation to date with [Blenheim Palace], but it is also fantastic to support such a great cause that is Oxfordshire Youth. Witnessing young artists take inspiration from seeing their designs now in situ.” MacroArt signs off on record Blenheim Palace project The wrap measures 12m high and is MacroArt's largest wrap to date Banana distributor Chiquita is bringing its iconic yellow banana buses to London again this summer for the ninth year of the special campaign. Seven fully electric buses will run along central and high-pollution transportation routes from the beginning of July to mid-August, helping to cut emissions in the capital. Each bus is wrapped in Chiquita’s signature yellow and blue colours to spread the word about the brand while raising awareness of the benefits of electric-powered vehicles. “Chiquita is so excited to be back on the bustling streets of London embracing the tenets of sustainability as we forge ahead on our journey towards climate solution,” says Peter Stedman, Chiquita’s director of sustainability. “These bright buses will continue to help consumers to build an environmentally friendly future.” Shining bright in London Large-format print and design business, Print Station, has used Kavalan PVC-free banner to deck out a vegan restaurant in Windsor. The restaurant, named Garden of Eden, is owned by Manjinder Bhandal who wanted to dispel some of the negative associations of being vegan and show the world that "vegan food is good food". He knew how to create a great menu, but needed help with the aesthetics. Bhandal wanted a simple design with neutral, earthy colours with a dedicated children’s play area incorporated into the design. On the advice of CMYUK, Chonkaria and the team opted for Kavalan Gecko 320 GB, a greyback wallcovering material for the interiors printed using a JETRIX flatbed LED printer. Print Station used Kavalan PVC-free banner to decorate the new restaurant The buses were in service from July to mid-August Print Station decks out vegan eatery with Kavalan Large-format print and fabrication company, Stylographics, recently used Print Floor from Soyang Europe to produce an eye-catching retail window display for global fashion brand, Marc Jacobs. The company has partnered with Marc Jacobs on a number of projects to showcase its brand with the latest collaboration being the retail window display. Stylographics was tasked with creating a display that would draw the attention of passers-by and tempt them into the store with the design featuring a bold black and white pattern stretching around the entire window frame. To achieve this, the company used Print Floor, a PVC flooring material from Soyang Europe, and printed the design using its Durst P10 250HS UV inkjet printer. Print Floor was chosen due to its hard-wearing and reliable properties. Stylographics sets new trends Marble Arch hosts first brand takeover After being awarded the Best in London network award, Vodafone has celebrated by becoming the first brand to advertise on the purpose-built sleeve covering the Marble Arch in London. The out-of-home (OOH) sleeve has been constructed while an extensive conservation project is underway to maintain and protect the iconic London landmark. Managed by outdoor media owner Ocean Outdoor, the activation is running through the month of august, covering the six arches and four panels of Marble Arch. Maria Koutsoudakis, Vodafone’s UK head of brand, says: "We are incredibly excited to be the first brand to take an OOH spot on the new Marble Arch advertising sleeve to recognise our reliable, award-winning network being named 'Best in London'. “This unique opportunity at Marble Arch is the perfect way to celebrate, allowing us to give back to London by playing a part in supporting the conservation of one of the city’s most iconic landmarks." Vodafone won the Best in London award via European network testing agency NET CHECK and was tested on speed, capacity, and quality. By Rob Fletcher Vodafone has become the first brand to invest in advertising space on the Marble Arch during its renovation By David Osgar
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