46 www.signlink.co.uk Issue 253 - June / July 2024 organisations recognise the importance of providing more visible directional signage for all customers, visitors, and employees. He also agrees with Gray at Signbox that there is more of a market for digital signage to help navigate through a customer’s premises. Offering advice to those looking to get ahead in the market, Wright says there are several steps sign-makers should take, beginning with ensuring the signs are built to last. “People want their products to last as long as possible to avoid needing to constantly replace and this is no different for signage, it needs to be in durable materials that can handle years of weather and wear,” Wright says, adding: “The consumer wants their signage to look in top condition at all times, so good signage needs to be easily cleaned and maintained so it’s not easily damaged, which would ultimately poorly reflect the brand it’s representing. “Signage should also be easy to read, with material needing to be factored into readability in all conditions and distances. After all, being seen and read is the main goal of good signage. “Furthermore, signs should be flexible; good signage can match what the consumer wants, and the materials used need to allow for signage in different shapes, sizes, and colours so the end product reflects the brand or site it’s built for. Tying in with this is ensuring signage is installed correctly to avoid health and safety concerns. Finally, it is important to address the issue of sustainability. In recent years, more businesses are putting sustainability at the top of their priorities so built signage needs to reflect these values and not add to the problem. This can be done by sourcing sustainable materials during manufacturing, or like our RE:SIGN service, avoid manufacturing new signs when possible and instead refurbish the existing ones.” Expanding on this, Wright maps out how Aura Brand Solutions can support clients with all services related to wayfinding signage, from design through to installation. The company can also offer site surveys to help identify key areas where signage should be placed to aid visitors and promote your brand. “We can offer all aspects of wayfinding signage; this could be post-mounted, wallmounted, digital signage, or vinyl graphic options,” he adds. Among some of the recent work at Aura Brand Solutions was for brewery Muntons at its Stowmarket site. Here, the company created wayfinding, site maps, built up signs, and totems using solar power. From speaking with three specialists active in the wayfinding signage market, it is clear that not only demand for this type of application is high and ongoing, but there is plenty of scope for companies in the sector to continue to push the boundaries and offer something new to their customers. Integrating digital technology is a sure-fire way of capturing the attention of passers-by, not to mention allowing customers to update and change signage as they see fit. However, there is also plenty that can be done when producing more traditional wayfinding signage, with all manner of solutions and products available to companies seeking to stand out in today’s modern market. STS uses powder-coated aluminium products to offer posts that look like oak and a range of other materials Factoid WAYFINDING SIGNAGE We can offer all aspects of wayfinding signage; this could be post-mounted, wall-mounted, digital signage, or vinyl graphic options ▲ Aura Brand Solutions recently created wayfinding signs and other signage elements for brewery Muntons
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